Brand Tone

Performance-Oriented & Authoritative, Inspirational & Passionate, Community-Focused (for specific sports like Beach Tennis), Confident & Established

Brand Values

• •Innovation & Technology
• •Performance & Excellence
• •Passion for Sport
• •Athlete-Centric
• •Heritage & Trust

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the core characteristics of Wilson Brasil's tone (e.g., Authoritative, Inspirational, Performance-Driven, Passionate) with examples of "do's and don'ts" for word choice, sentence structure, and overall messaging style. This ensures everyone creating content understands and applies the voice consistently.
• •Understand Your Audience Segments: While maintaining a core tone, adapt slightly for different sports communities (e.g., the more lifestyle-oriented beach tennis player vs. the highly competitive tennis player). The core values of performance and passion remain, but the expression can vary.
• •Emphasize Benefits & Solutions, Backed by Authority: Focus on how Wilson products help athletes achieve their goals (e.g., "ultimate control," "peak performance"). Support these claims with references to technology, professional athlete endorsements, and the brand's heritage.
• •Use Strong, Active Language and Sporting Vernacular: Employ dynamic verbs and terminology that resonate with athletes and convey energy and expertise. Avoid overly passive or generic language.
• •Maintain Consistency Across All Channels: Ensure the brand tone is coherent whether it's on the website, social media captions, product descriptions, or email marketing. Regular audits of content can help maintain this consistency.

Social Perception

High-Quality & Professional Grade, Reliable & Trustworthy, Innovative, Aspirational, Accessible to Serious Players, Strong in Racket Sports

Copy Examples

• •Headline: Unleash Your Potential. Elevate Your Game. Body: Wilson’s cutting-edge technology is engineered for champions. Feel the difference precision design makes and command the court with equipment trusted by the pros. Your peak performance starts now.
• •Headline: More Than a Racket. It’s a Wilson. Body: For generations, Wilson has been synonymous with victory. Our legacy is built on innovation, passion, and an unwavering commitment to the athlete. Join the Wilson family and write your own chapter of sporting history.
• •Headline (Beach Tennis Focus): Own the Sand. Master the Game. Body: Feel the sun, the grit, the thrill. Wilson Beach Tennis gear is designed for the dynamic energy of the coast. Lightweight power, ultimate control, and standout style – make every match an unforgettable experience. #WilsonBeachTennis
• •Headline (Product Specific - e.g., New Racket Technology): The Science of Spin. The Art of Control. Body: Introducing the new [Racket Model] with revolutionary [XYZ Technology]. Engineered for a more connected-to-the-ball feel and enhanced torsional stability, giving you the precision to place every shot and the power to dominate. Experience the next evolution in racket performance.
• •Headline: Your Journey. Your Wilson. Body: From your first swing to your championship point, Wilson is there. We believe in the power of sport to transform. That’s why we craft equipment that empowers every athlete to live their passion. What drives you?