Brand Tone

friendly, approachable, inspiring, encouraging, and expert

Brand Values

• •Creativity & Inspiration
• •Personal Service & Connection
• •Knowledge Sharing & Expertise
• •Accessibility & Inclusivity
• •Quality

Best Practices

• •Ensure copy is inclusive and encouraging, avoiding jargon where possible or explaining it clearly. Reassure beginners that they can achieve beautiful results.
• •Write as if you're having a helpful conversation with a fellow crafter. Use "you" and "we" to foster connection. Incorporate Wilma’s personal touch or story where appropriate.
• •Share knowledge and tips generously. Explain the benefits of products and techniques in an inspiring way, rather than just listing features. Highlight certifications or specialized knowledge.
• •Emphasize the fun, relaxation, and satisfaction that comes from crafting. Connect with the emotional benefits of the hobby.
• •Use positive language. Share project ideas, customer successes, and words of encouragement. Position the brand as a partner in the customer's creative endeavors.

Social Perception

Customers and the public generally perceive Wilma's Hobby as a reliable and welcoming source for craft supplies and creative learning. The brand is seen as expert in its niche, particularly Powertex. The personal involvement of Wilma is a strong positive factor, building trust and a sense of community. Reviews often praise the quick service and the quality of both products and instruction. The online club and workshops are valued for their clear instruction and the ability to learn at one's own pace.

Copy Examples

• •Headline: Unleash Your Inner Artist with Wilma's Hobby! Body: Dive into the vibrant world of Powertex and mixed media. Whether you're a curious beginner or a seasoned crafter, we have the supplies, inspiration, and friendly guidance to bring your creative visions to life. Let's make something beautiful together! Call to Action: Explore Our Collections & Get Started!
• •Headline: Your Creative Journey Starts Here. We're With You Every Step. Body: Feeling that creative spark? At Wilma's Hobby, we believe everyone is an artist! Join our warm community for expert tips, inspiring projects, and all the Powertex supplies you could dream of. Call to Action: Discover Our Workshops!
• •Headline: From Idea to Masterpiece: Quality Supplies & Expert Support. Body: Don't let a lack of materials or know-how hold you back. Wilma's Hobby offers a complete range of Powertex and mixed media essentials, backed by Wilma's certified expertise. We're passionate about helping you create with confidence! Call to Action: Shop Now and Get Inspired!
• •Headline: Join Wilma's Hobby Club: Craft, Learn, and Connect! Body: Become part of a vibrant community of creators! Our online club offers exclusive tutorials, step-by-step guidance from Wilma, and a supportive space to share your passion for mixed media and Powertex. Call to Action: Learn More & Become a Member!
• •Headline: New In! Fresh Inspiration for Your Next Project. Body: Discover the latest arrivals at Wilma's Hobby! From exciting new Powertex colours to unique mixed media elements, we're always adding new treasures to fuel your creativity. What will you create next? Call to Action: Check Out What's New!