Brand Tone

friendly, personal, and appreciative

Brand Values

• •Quality
• •Customer Connection & Gratitude
• •Creating a "Home"
• •Handcrafted & Small Business Appeal
• •Natural Focus (Soy Wax)
• •Self-Care and Relaxation

Best Practices

• •Continue to write from a personal perspective where appropriate.
• •Consistently weave in terms like "hand-poured," "high-quality ingredients," "small batch," and "Australian small business" to reinforce these core values and differentiators.
• •Connect scents to emotions and experiences.
• •Make "thank you" a frequent and sincere part of the brand communication.
• •Continue showing the "behind-the-scenes" (like on TikTok), the rural setting if comfortable, and the real person behind the brand.

Social Perception

Customers perceive Willows Scents Co. very positively. Reviews consistently praise product excellence, customer service, presentation, support for small/local business, and personal touch.

Copy Examples

• •Turn Your House into a Haven with Willows Scents Co. Hi, I'm Hayley! I've always believed a beautiful scent can transform a space and lift your spirits. That's why I pour my heart into every hand-crafted soy candle and melt, hoping to bring a little extra warmth and joy from my home in rural Queensland to yours. Discover your new favourite fragrance today!
• •Imagine this: cozy evenings, a soft glow, and the rich, inviting aroma of Burnt Fig and Cassis filling your home. Our customers tell us it's 'the best candle they've ever purchased' for a reason! Hand-poured with love using high-quality soy wax for a beautiful, long-lasting scent experience. Ready to make your home smell amazing?
• •Each Willows Scents Co. order is packed with care, because we know it's the little things that make a difference! ✨ We're so grateful for every single one of you who chooses to bring our handcrafted scents into your homes. Thank you for supporting our small Aussie dream! What scent are you loving lately? #willowsscentsco #handmadehomefragrance #supportsmallau #thankyou
• •A Note from Hayley: Just wanted to send a big thank you for being part of the Willows Scents Co. family! Knowing our creations are making your homes smell wonderful and helping you unwind truly means the world. We're busy pouring some exciting new scents we think you'll adore – stay tuned!
• •From our little studio in the Aussie bush to your cozy corners! 🌿✨ Watch us pour our latest batch of [Scent Name] soy wax melts – made with high-quality ingredients to make your whole house smell incredible. We believe every home deserves the perfect scent! #willowsscentsco #soywaxmelts #homefragrance #smallbizlove #aussiemade #buyfromabushbusiness #relaxandunwind