Brand Tone

Authentic, Elegant, and Nature-inspired

Brand Values

• •Quality and Craftsmanship
• •Sustainability and Longevity
• •Customer Satisfaction
• •Passion for Nature and Design

Best Practices

• •Lead with Authenticity: Always lean into the "family-run business" story. Use "we" and "our" to create a personal connection. Share the passion behind the products, not just the products themselves.
• •Use Evocative, Natural Language: Employ words like "artisanal," "handcrafted," "timeless," "sustainable," and "natural." Describe how a product feels or the atmosphere it creates, not just its physical attributes.
• •Maintain Visual Consistency: Ensure all photography reflects the elegant, clean, and nature-focused aesthetic seen on the website. High-quality visuals are essential to support the premium, crafted feel of the brand.
• •Highlight Customer Stories: Leverage positive reviews in your marketing. Share customer photos (with permission) to show products in real homes. This reinforces trust and shows appreciation for your community.
• •Educate on the Value of "Lasting Beauty": In your copy, gently remind customers of the sustainable benefit of preserved florals. Frame it as a smart, beautiful investment compared to fresh flowers, reinforcing the brand's value proposition of longevity.

Social Perception

The public perceives Willows & More as a trusted seller and high-quality provider of beautiful products, enabling customers to create aesthetic spaces.

Copy Examples

• •Capture the quiet elegance of a secret garden. Our new 'Everlasting Meadow' bouquet brings timeless, natural beauty to your space, no watering required. Hand-arranged by our family for yours. Discover lasting beauty.
• •Bring Nature Home. Discover artisanal dried florals and handcrafted decor, designed to last. Sustainably sourced, elegantly arranged.
• •Each of our willow wreaths is a testament to nature's simple grace. Woven by hand with branches from our trusted growers, this piece adds an authentic, rustic touch to any door or wall. A perfect circle of timeless charm, crafted with passion.
• •Ready to refresh your space? As a member of the Willows & More family, we invite you to explore our latest collection of preserved pampas and delicate bunny tails. Thank you for continuing to support our small business and the art of natural decor.
• •Your home is your canvas. Our curated collection of dried and preserved botanicals provides the perfect, lasting touch of texture and elegance. Style your sanctuary with Willows & More.