Brand Tone

personable, welcoming, creative, friendly, approachable, enthusiastic, and inspiring

Brand Values

• •Creativity and Personal Expression
• •Quality and Craftsmanship
• •Community and Local Connection
• •Accessibility
• •Customer Service

Best Practices

• •Maintain a Personable Voice: Always write as if you are speaking to a friend. Use "you" and "we" to create a direct and welcoming conversation. The owner's personal story is a strong asset; continue to weave it into the brand narrative.
• •Emphasize the "Vintage-Meets-Modern" Ethos: Consistently use keywords like "vintage," "modern," "re-imagined," "one-of-a-kind," and "unique style" in product descriptions and social media posts to reinforce the core brand identity.
• •Highlight Community and Location: Regularly mention Walkerton and the "shop local" aspect. This strengthens the bond with the local community and adds authenticity for a wider Canadian audience.
• •Balance Inspiration with Practicality: Pair aspirational content about creating a beautiful home with practical tips, especially related to the DIY and custom painting services. This positions the brand as both inspiring and helpful.
• •Develop a Visual and Textual Style Guide: Ensure that the friendly, creative tone is consistent across all platforms. This includes using a similar style of emojis, a consistent way of formatting posts (e.g., questions to drive engagement), and a cohesive visual look that matches the brand's aesthetic.

Social Perception

a charming, local boutique that offers a unique and curated selection of goods. It is seen as a go-to destination for home decor, gifts, and specialized items like furniture paint. It is also perceived as a curated, supportive, and quality-focused brand. Its active and visually consistent online presence suggests a modern, engaged, and accessible brand connected with its customer base, reinforced by its "award-winning store" recognition.

Copy Examples

• •That perfect vintage-meets-modern touch you have been looking for just arrived. ✨ Introducing the Hauer Market pottery collection, now available at Willow Home. Each piece is one-of-a-kind, just like your home. Come find the one that speaks to you! #willowhome #shoplocal #vintagedecor #walkerton
• •Have a piece of furniture you love, but it needs a new life? Let us work our magic! With 35 years of refinishing experience, we can transform your cherished items with a custom paint job. Send us a message to get started on your home s next centerpiece. #customfurniture #diyproject #hometransformation #willowhomewalkerton
• •Cozy Up Your Home for the Season. From plush cushions to unique wall art, find everything you need to make your space a warm and welcoming retreat. Shop our new fall collection today.
• •Quick DIY tip from Willow Home! ✨ Always remember to lightly sand your surface for the best paint adhesion. It s the secret to a flawless finish! What are you transforming this weekend? #painttip #diymadeeasy #furnitureflip #shopwillowhome
• •A little hello from Willow Home (and a treat inside!)