Brand Tone

Warm & Approachable, Caring & Nurturing, Modern & Stylish, Authentic & Trustworthy, Joyful & Playful, Slightly Exclusive/Boutique

Brand Values

• •Quality
• •Comfort
• •Style & Modernity
• •Sustainability
• •Customer Satisfaction
• •Family & Relatability
• •Growth & Harmony
• •Practicality

Best Practices

• •Embrace the Founder's Voice: Continue to weave Brittany's story and the 'why' behind the brand into communications. This authenticity is a strong asset. Use 'we' to foster a sense of a small, caring team.
• •Prioritize 'Soft & Gentle' Language: Consistently use words that evoke comfort, care, and gentleness when describing products and interacting with customers (e.g., 'soft,' 'cozy,' 'gentle,' 'nurturing,' 'kind').
• •Balance Modernity with Warmth: While showcasing stylish and modern designs, ensure the language remains warm, approachable, and focused on the child's and parent's experience. Avoid overly trendy or cold corporate jargon.
• •Highlight Core Values Visually and Verbally: Regularly mention quality, sustainability (especially bamboo), comfort, and the 'limited edition' nature of items in posts and descriptions. Ensure imagery reflects these values (e.g., natural settings, happy babies, clear product details).
• •Engage with Empathy and Joy: In customer service and social media interactions, respond with understanding, helpfulness, and a touch of the joy that comes with childhood. Celebrate milestones with your community and share in the parenting journey.

Social Perception

Positive for Quality and Style, Trusted by Parents, Boutique Appeal, Personal Connection

Copy Examples

• •Instagram Post (New Arrival): Softness and style, bundled into one. ✨ Our new organic bamboo sleepers have arrived, designed for dreamy nights and playful days. Gentle on skin, kind to our planet. Discover the latest limited edition prints – because your little one deserves the best. #WillowKids #OrganicBaby #ModernComfort #LimitedEditionLove
• •Website Banner: Willow+Co: Where Modern Style Meets Conscious Comfort. Wrap your little in love.
• •Email Subject Line (Sale Promotion): A Little Treat for Your Little One (and You!) 🤫 Early Access to Our Seasonal Sale!
• •Product Description Snippet: Crafted from the softest bamboo blend, this romper isn't just adorable – it's a cloud of comfort for your baby's delicate skin. We believe in style that feels as good as it looks, making those everyday adventures a little cozier and a lot more chic. Easy snaps for quick changes, because we know parenting is a beautiful balancing act.
• •Facebook Ad (Brand Awareness): From one mom to another, Willow+Co was born from a dream of clothing little ones in outfits that are as practical and sustainable as they are beautiful. Discover our family-inspired collections, made with love and the gentlest materials. Join our community of mindful parents. [Shop Now]