Brand Tone

enthusiastic, friendly, and convivial

Brand Values

• •Conviviality and Togetherness
• •Enjoyment and Fun
• •Innovation and Convenience
• •Quality and Durability
• •Versatility and Passion for Grilling
• •Belgian Heritage

Best Practices

• •Focus on Shared Experiences: Always frame content around the joy of grilling *together*. Use words like "we," "us," "your family," "friends," and highlight the communal aspect of barbecuing.
• •Keep it Enthusiastic and Upbeat: Employ positive language, exclamation points where appropriate (but don't overdo it), and convey a genuine passion for grilling and outdoor living. Words like "delicious," "sizzling," "perfect," "unforgettable" can enhance this.
• •Emphasize Ease and Enjoyment: Reiterate how Barbecook products make grilling simple and fun, from easy lighting to straightforward cleaning. Avoid overly technical jargon unless explaining a specific user benefit clearly.
• •Be Inspirational and Inclusive: Encourage users to try new things, share their creations, and feel like part of the Barbecook community, regardless of their skill level. Ask questions to engage the audience.
• •Stay True to "The Taste of Fun": Let this core tagline infuse all communication. Whether it's a recipe, a product feature, or a lifestyle post, ensure the underlying message is about the enjoyment and positive emotions associated with the Barbecook experience.

Social Perception

Generally perceived as a reliable and innovative brand that facilitates enjoyable outdoor cooking experiences. They are seen as a brand that brings people together and celebrates the fun of barbecuing.

Copy Examples

• •Headline: Gather Round, Grill Masters! Body: It’s more than just a meal; it’s a Barbecook moment. Fire up the good times with friends, family, and flavors that sizzle. What are you grilling today? #Barbecook #TheTasteOfFun
• •Headline: Your Weekend, Elevated. Body: From lazy Sunday brunches to lively Saturday night feasts, Barbecook makes every outdoor gathering special. Easy to start, effortless to enjoy. Discover your perfect grill! [Link to website]
• •Headline: Born to Grill, Built for Togetherness. Body: Since 1985, we've been perfecting the art of the barbecue, so you can perfect the art of connection. Join the Barbecook family and let's make some memories. 🔥
• •Headline: Simple Pleasures, Smoky Flavors. Body: Life’s best moments are often the simplest. Like the crackle of charcoal, the aroma of your favorite dish, and laughter shared around a Barbecook. What does your taste of fun look like?
• •Headline: Adventure Awaits in Your Own Backyard! Body: No need to travel far for an unforgettable experience. With Barbecook’s innovative designs and easy-to-use features, your next culinary adventure is just a spark away. Explore our range and get inspired! #BarbecookAdventures