Brand Tone

Professional, Knowledgeable, Traditional, Established, Customer-Focused, Approachable, Helpful, Service-Oriented

Brand Values

• •Quality
• •Dedication & Loyalty
• •Customer Service
• •Expertise & Experience
• •Reliability

Best Practices

• •Emphasize Heritage & Experience: Consistently reference the company's long history (since 1968) and the expertise gained over decades to build trust and convey reliability.
• •Maintain a Professional yet Personal Voice: Use clear, respectful language that reflects industry knowledge. However, incorporate a "personal touch" by being helpful, approachable, and showing appreciation for customers, mirroring the company's stated values.
• •Focus on Quality and Solutions for Professionals: Tailor language to the needs and standards of window treatment professionals. Highlight the quality of materials and how the products help them achieve excellent results for their clients.
• •Be Informative and Specific: When describing products, provide clear, accurate details. Avoid overly casual slang or jargon that might undermine the professional tone. Showcase the "vast range" of products.
• •Reinforce Core Values: Subtly weave in the brand's core values such as dedication, loyalty, and a commitment to excellence in customer interactions and marketing materials to create a cohesive brand message.

Social Perception

Sustained level of trust and satisfaction within their niche market of window treatment professionals. Recognition and a role within the industry supply chain. Lack of negative press or widespread complaints.

Copy Examples

• •Headline: Decades of Dedication. Generations of Style. Body: Since 1968, Williamson Supply Co. has been the trusted partner for window treatment professionals. Discover our extensive collection of drapery hardware, fabrics, and workroom essentials, all backed by our commitment to quality and personalized service. Let our experience elevate your next project. Call to Action: Explore Our Catalog | Visit Our Showroom
• •Headline: The Foundation of Fine Drapery. Body: Every stunning window treatment begins with quality supplies. At Williamson Supply Co., we provide the hardware, fabrics, and linings that professionals rely on. With a legacy of excellence and a personal touch, we're here to ensure your vision comes to life. Call to Action: Shop Supplies | Get Expert Advice
• •Headline: Your Vision, Our Expertise. Body: For over 50 years, we've understood the details that make a difference. From unique finials to performance fabrics, Williamson Supply Co. offers a curated selection to meet the exacting standards of design professionals. Partner with us for unparalleled quality and dedicated support. Call to Action: Browse Fabrics | Discover Hardware Solutions
• •Headline: More Than Supplies – A Partnership Built on Trust. Body: Williamson Supply Co. is more than just a supplier; we're an extension of your team. Founded on dedication and loyalty, we provide Houston and Dallas professionals with the essential components for exceptional window coverings, ensuring every order is handled with a professional approach and personal care. Call to Action: Contact Our Houston Team | Connect with Dallas
• •Headline: Crafting Excellence, Window by Window, Since 1968. Body: The art of drapery lies in the details. Williamson Supply Co. proudly offers a comprehensive range of workroom supplies, luxurious fabrics, and durable hardware, helping you achieve flawless results. Experience the Williamson difference – where tradition meets quality. Call to Action: View Our Latest Arrivals | Request a Quote