Brand Tone

Elegant, Nostalgic, and Personal

Brand Values

• •Heritage & Authenticity
• •Quality Craftsmanship
• •Timelessness
• •Customer-Centric Service
• •Family Legacy

Best Practices

• •Always connect the product to the brand story.
• •Emphasize 'Authentic' and 'Handmade'.
• •Employ words like 'luxury,' 'timeless,' 'heirloom,' 'cherished,' and 'exquisite'.
• •Write copy as if it's a personal message from the founder. Use 'we' and 'our'.
• •Show how the products fit into contemporary life.

Social Perception

Highly Trusted, Praised for Quality, Globally Recognized with a Personal Touch

Copy Examples

• •From the looms of the Outer Hebrides to the heart of your home. Each Harris Tweed blanket is more than a layer of warmth; it’s a piece of Scottish heritage, woven with stories to last a lifetime. Wrap yourself in tradition. #WilliamAndIrene #HarrisTweed #HeirloomQuality #LuxuryHomeDecor #ScottishHeritage
• •Discover the unmatched quality of authentic Harris Tweed. At William & Irene, we honor a legacy of craftsmanship to bring you luxury home furnishings that are made to be cherished. Explore our collection of handmade cushions, runners, and throws. Free UK delivery. #HandmadeLuxury #InteriorDesign #HarrisTweedHome #Artisan
• •William & Irene: A Legacy of Luxury. Experience the timeless beauty of authentic Harris Tweed, handcrafted with passion and purpose in the UK.
• •Set the scene for meaningful gatherings with a touch of Scottish legacy. Our [Tartan Name] table runner is handcrafted from pure, virgin wool, authenticated by the iconic Harris Tweed Orb. It’s not just a centerpiece; it’s a conversation starter and a future heirloom, celebrating the values of craftsmanship and heritage passed down from William & Irene.
• •An Invitation to Timeless Style | New Arrivals from William & Irene