Brand Tone

Bold and Confident, Rebellious and Idiosyncratic, Luxurious and Aspirational, Masculine, Charismatic and Engaging, Slightly Provocative

Brand Values

• •Individuality and Self-Expression
• •Power and Confidence
• •Craftsmanship and Quality
• •Hollywood Glamour and Timeless Style
• •Masculine Strength
• •Innovation within Tradition

Best Practices

• •Embrace Strong, Active Verbs: Use dynamic language that conveys power, confidence, and action (e.g., "command," "forge," "engineer," "dominate").
• •Incorporate the "Hollywood Glamour" Narrative: Weave in references to classic masculine icons, timeless style, and a touch of audacity, aligning with the brand's inspiration.
• •Maintain a Confident, Slightly Provocative Edge: Don't shy away from bold statements. The tone should be self-assured, reflecting the brand's "fiercely masculine" and "maverick" identity.
• •Highlight Transformation and Empowerment: Consistently echo the promise of making the wearer feel more powerful, confident, and distinguished ("seven pounds lighter and two inches taller").
• •Ensure a Personal Touch from William Hunt: Even in general copy, let the unique vision and personality of the founder subtly shine through, reinforcing the idea that each piece is imbued with his distinctive style and aim to dress "powerful men."

Social Perception

Distinctive and Edgy, Aspirational and High-End, For the Confident Man, Quality Tailoring with a Twist, Aspirational yet sometimes Accessible

Copy Examples

• •Headline for a new suit collection: "Forge Your Legend. The New Collection by William Hunt – Power Woven In."
• •Instagram caption for a bold patterned shirt: "Subtlety is overrated. Command the room. #WilliamHunt #UnapologeticallyMasculine"
• •Website About Us snippet: "We don't just tailor suits; we engineer confidence. William Hunt Savile Row: Where Hollywood audacity meets British steel."
• •Email subject line for a sale: "Your Reign Starts Now. Exclusive Access to the William Hunt Power Sale."
• •Product description for a signature blazer: "This isn't just a blazer; it's armour for the modern icon. Crafted with Savile Row precision and a rebellious spirit, designed by William Hunt to make you feel two inches taller and infinitely more formidable."