Brand Tone

Passionate, Inspirational, Luxurious & High-Quality, Personal & Approachable, Professional & Meticulous

Brand Values

• •Quality & Craftsmanship
• •The Joy of Writing (#BecauseWritingHelps)
• •Personalization & Individuality
• •Durability & Longevity
• •Customer Focus & Excellent Service
• •Integrity & Authenticity
• •Supporting Work-Life Balance

Best Practices

• •Emphasize Craftsmanship and Quality: Always highlight the superior materials (Italian leather, suede, stainless steel) and the meticulous English artisanship in your descriptions. Use sensory language to evoke the tactile experience.
• •Maintain a Personal and Passionate Voice: Reflect the founder's genuine enthusiasm for the products and the act of writing. Share stories and insights that connect with the emotional aspect of journaling and planning.
• •Focus on Timelessness and Longevity: Position the notebooks not as disposable items but as enduring companions that customers will cherish for years.
• •Be Inspirational but Grounded: While inspiring users to dream and plan, ensure the language remains sophisticated and avoids clichés. Connect inspiration back to the tangible benefits of using a high-quality notebook.
• •Showcase Customer Experiences: Use testimonials and user-generated content (with permission) to reinforce the brand's value and build community, letting the quality and satisfaction speak through real voices.

Social Perception

Highly Positive, Seen as a Luxury Item/Investment, Trusted Brand, Community Feel, Functional Elegance

Copy Examples

• •Headline: Rediscover the Art of Intention. Body: In a world of fleeting digital notifications, your thoughts deserve a more permanent home. The William Hannah notebook, crafted from the finest Italian leather and designed for a lifetime of use, is more than just a planner—it’s a space to cultivate your ideas, dreams, and daily intentions. #BecauseWritingHelps
• •Headline: Your Story, Bound in Luxury. Body: Choose your leather, select your suede, and fill it with pages that speak to your purpose. Our bespoke notebooks are handcrafted in England, a testament to timeless quality and individual expression. Create a companion as unique as you are.
• •Headline: The Weight of Quality, The Smoothness of Thought. Body: Feel the difference of full-grain Italian leather, the satisfying click of stainless steel rings, and the glide of your favourite pen on our 115gsm paper. The William Hannah A5 notebook isn’t just built to last; it’s built to inspire.
• •Social Media Post: "That quiet moment in the morning, pen in hand, before the day unfurls. What intentions are you setting today? Share your #WilliamHannah moment. ✨ #Journaling #LuxuryStationery #MadeInEngland" (Paired with an elegant flat-lay image of a notebook and pen).
• •Product Page Snippet: "Engineered for flexibility, designed for life. Our unique disc-bound system allows you to effortlessly add, remove, and rearrange pages, ensuring your William Hannah notebook evolves with your journey. Experience enduring style and unmatched functionality."