Brand Tone

Passionate, Artistic & Expressive, Nature-Inspired/Reverent, Authentic & Personal, Craftsmanship-Focused, Enthusiastic & Joyful, Educational

Brand Values

• •Connection to Nature
• •Artistic Excellence & Mastery
• •Passion & Dedication
• •Authenticity
• •Collaboration
• •Education & Sharing
• •Awe & Wonder

Best Practices

• •Embrace Evocative, Sensory Language: Use words that paint a vivid picture of nature, the artistic process, and the emotions involved. Words like 'wild,' 'spirit,' 'breathtaking,' 'soul,' 'whisper,' 'vibrant' connect to the brand's core.
• •Lead with Passion and Awe: Let the genuine enthusiasm for nature and glass art shine through. Share the 'why' behind the art – the inspiration and the joy of creation.
• •Highlight Craftsmanship and Artistry Subtly: While the skill is evident, weave it into the narrative of inspiration and creation rather than just technical jargon. Focus on the dedication and vision.
• •Maintain Authenticity and a Personal Touch: Share stories, inspirations, and the collaborative spirit. Allow Karen's voice (and Jasen's where applicable) to feel genuine and approachable.
• •Consistently Reference Nature: Whether directly describing a piece inspired by a specific animal or landscape, or more generally discussing the reverence for the natural world, this should be a constant thread.

Social Perception

Highly Respected Artist, Influential Educator, Nature's Storyteller in Glass, Authentic and Passionate Individual, Collaborative Spirit, Accessible & Engaging

Copy Examples

• •Behold the 'Forest Whisper'—a piece born from countless hours observing the hidden life of the ancient woods. Each curve and hue is a testament to the wild spirit we strive to capture in glass. Feel the story of nature unfold.
• •There's a certain magic when fire, breath, and inspiration meet. Today in the studio, a fleeting moment of a kingfisher's dive began to take shape. So much passion goes into every piece, sharing a little bit of nature's soul with you. ✨ #GlassArt #NatureInspired #Craftsmanship
• •Join us for an immersive journey into the art of glass sculpting! Karen and Jasen Willenbrink-Johnsen share their decades of experience and passion for nature, guiding you to breathe life into your own glass creations. Let's explore the wild heart of glass together. [Link to workshop]
• •At Willenbrink Johnsen Glass, art is an extension of our reverence for the natural world. Karen’s vision, combined with Jasen’s technical artistry, brings forth sculptures that are more than objects; they are echoes of the wild, moments of natural wonder preserved in glass.
• •Experience 'Ephemeral Wild': A collection where Karen Willenbrink-Johnsen translates the delicate strength of nature into breathtaking glass. Each piece is a dialogue between the artist's soul and the untamed beauty that inspires her, a celebration of life's vibrant artistry.