Brand Tone

Passionate, trustworthy, and premium; personal and approachable, focusing on durability, high-quality materials, and practical features for everyday adventures of active dog owners.

Brand Values

• •Quality & Durability
• •Craftsmanship & Style
• •Functionality & Practicality
• •Passion & Authenticity
• •Community

Best Practices

• •Lead with Durability and Style: Always connect the aesthetic appeal of the products with their high-quality construction. Use phrases like "beautifully tough," "elegantly strong," or "style built to last."
• •Tell the Founder's Story: Weave the origin story into your marketing where appropriate. It builds authenticity and trust. Phrases like "Born from a need for something better" or "Designed by a dog owner, for dog owners" reinforce this.
• •Use "Adventure-Ready" Language: Employ active, evocative words that speak to the lifestyle of the target audience. Words like "explore," "adventure," "trails," "muddy," and "outdoors" align the brand with active dog ownership.
• •Highlight the "Handmade in the UK" Aspect: This is a key differentiator that implies quality, care, and supports a local business narrative. Mentioning the Lincolnshire origin adds a personal, tangible touch.
• •Leverage Social Proof: Continue to feature customer testimonials, photos, and star ratings prominently. Phrases like "Join the pack," "See what our community is saying," and "Trusted by dog owners" strengthen the brand's reputation and build community.

Social Perception

Perceived as a high-end, reliable, and stylish brand, trusted for quality, durability, and practical design. Customers value excellent products and service, viewing it as a go-to for beautiful and practical accessories for adventurous dogs.

Copy Examples

• •Built for the muddiest trails and the prettiest parks. Our Mabel Collar isn't just stylish—it's crafted from 100% waterproof, adventure-ready webbing to keep up with your dog's daily explorations. Because a collar should be as durable as it is beautiful. #HandmadeForHardWorkingPaws #WillabeanUK #DogGear
• •Style That Lasts. Gear That Performs. Handmade dog collars and leads, designed in the UK for every adventure you share.
• •Your dog deserves the best. Tired of collars that don't last? We were too. That's why we created Willabean—premium, handmade dog accessories that blend timeless style with rugged durability. Trusted by dog owners across the UK. Shop the collection now.
• •Control, comfort, and class, combined. The Willow Dog Slip Collar is designed for safety and ease of use, featuring a grab handle for quick control and a stopper to prevent over-tightening. Made from our signature abrasion-resistant webbing, it's perfect for training, fieldwork, or simply a secure walk in the park. Customize yours to match your dog's unique personality.
• •For Your Next Adventure 🐾 | New Styles Inside