Brand Tone

Professional, Informative, Supportive, Direct

Brand Values

• •Accessibility/Affordability
• •Empowerment
• •Expertise
• •Cost-Effectiveness
• •Service

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Professional, Informative, Supportive, Direct) with examples of do's and don'ts for all written communication.
• •Focus on Solutions and Benefits: Consistently frame services in terms of how they solve customer problems (e.g., high cost, complexity) and the benefits they offer (e.g., affordability, scalability, ease of use).
• •Maintain Clarity and Conciseness: Use clear, straightforward language. Avoid jargon where possible, or explain it if necessary, ensuring information is easily digestible for businesses at all stages.
• •Emphasize Value and Cost-Effectiveness: Reinforce the message of providing powerful solutions at a low cost in website copy, service descriptions, and any marketing materials.
• •Be Consistent Across All (Future) Channels: If the brand decides to use social media or other marketing channels, ensure the established professional, informative, and supportive tone is replicated consistently.

Social Perception

They present themselves as a helpful, knowledgeable, and cost-effective partner for businesses looking to establish or improve their online stores via Shopify.

Copy Examples

• •Headline: Your Powerful Online Store, Made Affordable. Body: Wilkinson Tech Solutions empowers your business with a scalable, professional Shopify store without breaking the bank. Let us handle the tech, so you can focus on growth.
• •Headline: Unlock E-commerce Success with Expert Shopify Development. Body: From startups to established enterprises, we provide cost-effective Shopify design, development, and migration services tailored to your unique needs.
• •Headline: Navigating Shopify? We Make It Simple and Effective. Body: Wilkinson Tech Solutions offers clear, expert guidance and development services to build an online presence that delivers results. Get your powerful e-store, hassle-free.
• •Headline: Affordable E-commerce Solutions for Ambitious Brands. Body: Our mission is to equip your business with a high-performing Shopify store at a low cost. Discover our comprehensive solutions today.
• •Headline: Future-Proof Your Business with a Scalable Online Store. Body: Wilkinson Tech Solutions helps you build and optimize your Shopify presence, ensuring your e-commerce platform grows with your success.