Brand Tone

Confident & Knowledgeable, Modern & Design-Conscious, Quality-Focused & Reliable, Approachable & Helpful, Responsible & Transparent

Brand Values

• •Quality & Durability
• •Design & Innovation
• •Sustainability & Environmental Responsibility
• •User-Friendliness & Functionality
• •Exceeding Expectations
• •Safety

Best Practices

• •Emphasize Quality and Durability: Always highlight the longevity, robust build, and the 5-year warranty. Use words like "crafted," "enduring," "reliable," "built to last."
• •Showcase Scandinavian Design: Refer to the clean lines, minimalist aesthetic, and functional beauty. Use terms like "sleek," "elegant," "thoughtful design," "Nordic."
• •Speak with Confident Expertise, Simply: Explain innovative features and benefits clearly and concisely, avoiding overly technical jargon. Position Wilfa as a knowledgeable guide to better home experiences.
• •Weave in Sustainability Naturally: Mention eco-friendly practices (FSC packaging, energy efficiency, durability) as an integral part of Wilfa's quality and design ethos, not just an afterthought.
• •Maintain an Approachable and Inspiring Voice: While professional, the tone should also be warm and inviting, encouraging users to enjoy their products and make everyday life better and simpler. Use aspirational yet practical language.

Social Perception

High-Quality & Premium, Innovative, Reliable (with some caveats), Sustainable Focus Appreciated, Good for Coffee Enthusiasts, Strong in Nordic Markets

Copy Examples

• •Headline: Beyond the Brew. Beyond Expectation. Body: Experience the art of coffee with Wilfa. Our award-winning brewers and grinders combine timeless Scandinavian design with innovative technology, ensuring every cup is a masterpiece. Crafted for quality, designed for life. Discover your perfect brew.
• •Headline: Sustainable by Design. Delicious by Nature. Body: At Wilfa, quality and responsibility go hand-in-hand. From our Eco-Lighthouse certification to FSC-approved packaging, we're committed to a greener future. Enjoy appliances built to last, designed to inspire, and gentle on the planet.
• •Headline: Simplify Your Morning Ritual. Elevate Your Day. Body: Wilfa brings Norwegian ingenuity to your kitchen. Our intuitive appliances make everyday moments extraordinary, from the perfect waffle to a precisely brewed coffee. Smart details, effortless performance – that's the Wilfa way.
• •Headline: Engineered for Excellence. Guaranteed for 5 Years. Body: Invest in enduring quality. Wilfa’s small kitchen appliances are built with precision and passion, backed by a 5-year warranty. Experience the confidence that comes with superior craftsmanship and dedicated design.
• •Headline: Nordic Minimalism. Maximum Flavour. Body: Discover the Wilfa aesthetic – where clean lines meet exceptional performance. Our coffee grinders don't just look stunning; they unlock the full potential of your beans. Taste the difference design makes.