Brand Tone

Adventurous & Passionate, Expert & Knowledgeable, Approachable & Customer-Focused, Quality-Driven & Craft-Oriented, Authentic & Down-to-Earth

Brand Values

• •Adventure & Exploration
• •Quality & Craftsmanship
• •Customer Centricity & Bespoke Solutions
• •Passion & Experience
• •Safety & Reliability
• •Innovation & Trend Awareness

Best Practices

• •Embrace the "Adventure" Narrative: Consistently weave in words and phrases that evoke exploration, freedom, and the thrill of the outdoors (e.g., "off the beaten track," "expedition-ready," "your next horizon").
• •Balance Expertise with Enthusiasm: Share technical details and highlight quality craftsmanship, but always tie it back to the passion for adventure and how these features benefit the customer's experience. Avoid overly dry or jargon-heavy language without explanation.
• •Use Authentic, Relatable Language: Speak like a fellow adventurer. While professional, maintain an approachable and slightly informal tone, especially on social media. Share real stories and behind-the-scenes content.
• •Highlight Quality and Reliability as Enablers of Adventure: Position the high standards and robust build quality not just as features, but as the foundation for worry-free exploration in challenging environments.
• •Maintain a "Play Dirty" Edge (Where Appropriate): Inject a sense of ruggedness and a willingness to get out and truly use the vans for their intended purpose. This tagline can be used to reinforce the brand's adventurous spirit.

Social Perception

Trusted Experts, High-Quality & Premium, Adventurous & Lifestyle Enablers, Customer-Focused & Reliable, Authentic & Passionate Team

Copy Examples

• •Your Wildest Adventures Start Here. At Wildworx, we don't just build campervans; we craft your escape hatch to the extraordinary. Bespoke conversions, built for the wild, by those who live it. Where will your Wildworx take you?
• •Fresh out of the Wildworx workshop! 🔥 This MAN TGE beast is now officially adventure-ready. Custom interior, full off-grid power, and those chunky tyres mean business. Who’s ready to Play Dirty? #WildworxCustoms #CampervanConversion #VanLife #OverlandReady #AdventureVehicle
• •Don't let a little (or a lot of) darkness stop your exploration. Our Lazer Lamps upgrade isn't just about looking the part – it's about confidently navigating that backcountry trail long after the sun dips. Built tough, tested by us. Gear up for genuine adventure. #PlayDirty #LazerLamps #OffGridLighting
• •Born from a passion for muddy boots and starry nights, Wildworx is more than a conversion company – it's a community of explorers. We pour years of real-world adventure and meticulous craftsmanship into every van, ensuring yours is not just a vehicle, but a reliable partner for the memories you're yet to make.
• •Escape the Ordinary: New Wildworx Builds & Off-Grid Inspiration Inside!