Brand Tone

Earthy & Natural, Adventurous & Inspired, Passionate & Authentic, Handcrafted & Artisanal, Caring & Community-Oriented, Calming & Restorative

Brand Values

• •Connection to Nature
• •Sustainability & Eco-consciousness
• •Quality Craftsmanship
• •Giving Back
• •Inspiring Adventure & Well-being
• •Authenticity

Best Practices

• •Embrace Storytelling: Consistently weave in the origin story of the brand, the connection to Forest Park, and the founder's passion. This reinforces authenticity and the "why" behind the products.
• •Use Evocative, Sensory Language: Focus on words that evoke the sights, sounds, and smells of nature and the forest (e.g., "damp earth," "crisp pine," "sun-dappled," "gentle crackle"). This aligns with the earthy and natural tone.
• •Highlight Eco-Conscious Values: Regularly mention the use of soy wax, wooden wicks, phthalate-free fragrances, and the commitment to sustainability in product descriptions and social media posts. This appeals to the value of eco-consciousness.
• •Maintain an Inspired and Adventurous Spirit: Use language that encourages exploration, connection with nature, and personal well-being. Phrases like "find your wild," "explore," and "reconnect" support this.
• •Showcase Community and Giving Back: Consistently mention the 5% donation to Forest Park Conservancy and any local collaborations. This reinforces the caring, community-oriented aspect of the brand.

Social Perception

Customers perceive Wildwood Candle Co. as a high-quality, artisanal brand with unique and appealing natural scents. The connection to Forest Park and the brand's story of origin are well-received and add value. The eco-friendly practices and charitable contributions are appreciated. The wooden wicks and the "cozy, crackling ambiance" they create are a distinct positive feature. The brand is seen as local to Portland and connected to the Pacific Northwest identity. Overall, the perception is positive, with an appreciation for the brand's authenticity, quality, and commitment to nature.

Copy Examples

• •Headline: "Capture the Soul of the Forest. Light a Wildwood Candle." Body: "Hand-poured in Portland, Oregon, our soy wax candles bring the serene, earthy scents of Forest Park into your home. Breathe deep and reconnect. #WildwoodCandleCo #ForestScents #KeepTheWildInYou"
• •Headline: "More Than a Candle, It's an Invitation." Body: "Each Wildwood Candle is a call to explore, to wander, to find a moment of peace in nature's embrace. With scents inspired by real trails and 5% of profits protecting them, your calm contributes to the wild. Discover your trail. #PNWInspired #TrailAdventure #GiveBack"
• •Headline: "The Crackle of a Wooden Wick. The Scent of Adventure." Body: "Experience the wild heart of Forest Park. Our ethically sourced wooden wicks crackle like a gentle campfire, while natural fragrances of fir, cedar, and moss transport you to your favorite trail. #HandcraftedGoodness #SustainableLiving #WildwoodWick"
• •Headline: "From Our Trails to Your Home." Body: "Born from a love of trail running and the magic of Forest Park, Wildwood Candle Co. crafts scents that tell a story. Each candle is a reminder to embrace the outdoors and support its preservation. Light up, breathe in, give back. #SupportLocalPDX #EcoFriendlyCandles #InspiredByNature"
• •Headline: "Find Your Wild. Indoors." Body: "Can't get to the trails today? Let the trails come to you. Our 'Wildwood' candle, with notes of fir, citrus, balsam, cedarwood, moss, and soil, is your instant escape. Hand-poured with 100% natural soy wax for a clean, grounding burn. #NatureInACan #PortlandMade #ScentedSanctuary"