Brand Tone

Friendly and Approachable, Inspiring and Uplifting, Authentic and Heritage-Rich, Health-Conscious and Informative, Playful and Vibrant

Brand Values

• •Health and Wellness
• •Heritage and Tradition
• •Authenticity and Transparency
• •Social Responsibility and Empowerment
• •Quality and Taste
• •Innovation

Best Practices

• •Embrace Storytelling: Consistently weave in the founder's story, the inspiration from her grandmother, and the blend of heritage with modern wellness. This creates an emotional connection and reinforces authenticity.
• •Use Uplifting and Positive Language: Focus on a friendly, encouraging, and aspirational voice. Words like "wonder," "joy," "vibrant," "happy," and "delicious" align with the brand's uplifting nature.
• •Highlight Key Differentiators Simply: Clearly and consistently communicate the core benefits – prebiotics + probiotics, low sugar, real ingredients, woman & AAPI-owned, social mission – in an accessible and easy-to-understand manner.
• •Maintain Visual and Verbal Vibrancy: Ensure the language is as colorful and appealing as the product packaging and flavors. Use descriptive words that evoke taste and refreshment (e.g., "sun-kissed pineapple," "jammy raspberry," "California produce stand").
• •Engage the Community: Use inclusive language ("our wild and wonderful family," "let's embark on this journey together") and actively respond to customer interactions to foster a sense of belonging and shared values.

Social Perception

A Healthy Alternative, Delicious and Unique, Trustworthy and Mission-Driven, Innovative and Modern, High Quality (though sometimes pricey), Associated with a Personable Founder, Growing and Successful

Copy Examples

• •Sip your way to a happy gut! ✨ Our grandma-inspired tonics are bubbling with prebiotics, probiotics, and real fruit goodness. Taste the California sunshine in every can and feel the #everydaywonders. #drinkwildwonder #GutHealthJoy
• •Ancient Wisdom, Modern Sparkle. Discover wildwonder – the delicious prebiotic + probiotic drinks inspired by heritage, crafted for your vibrant life. Low sugar, big flavor, and a mission to uplift. Your gut will thank you! [Shop Now]
• •Feel Wonderful Inside & Out! ✨ Get 15% Off Your First Taste of Heritage.
• •Grandma's secret recipe for a happy day? We bottled it! 😉 Real fruit, gut-loving pre+probiotics, and zero guilt. What wonder will you create today? #wildwonder #GutTok #FeelGoodFuel #LowSugarHighVibes
• •Inspired by the healing drinks of our founder's Chinese grandma, Wildwonder Guava Rose blends tropical pink guava with delicate rose petals for a refreshingly floral sip. Packed with prebiotics and probiotics to support your gut and immunity, it’s your daily dose of delicious wellness. Only 35 calories, 6g sugar. USDA Organic & Vegan.