Brand Tone

Mystical, Empowering, and Intimate

Brand Values

• •Authenticity
• •Spirituality & Nature
• •Feminine Empowerment
• •Community & Sisterhood
• •Holistic Wellness

Best Practices

• •Use Evocative, Sensory Language: Instead of "relax," use "unfurl." Instead of "pretty," use "moon-soaked." Appeal to the senses and emotions to maintain the mystical quality.
• •Speak to the "Soul," Not Just the "Customer": Frame your messaging around deep, personal transformation rather than just product benefits. Ask profound questions and use "you" to create an intimate one-on-one dialogue.
• •Embrace Storytelling: Share myths, personal anecdotes from the founder, and stories about feminine archetypes. Stories are a core part of the "wild woman" tradition and build a much stronger connection than direct selling.
• •Champion Authenticity Over Perfection: Use raw, unpolished imagery and language. The brand's power lies in its realness. Avoid overly corporate or polished marketing speak, as it would break the trust and authenticity the brand has built.
• •Incorporate Elements of Nature and Cycles: Consistently reference the moon, the seasons, the earth, and the body's natural rhythms. This reinforces the core value of being connected to a primal, natural state.

Social Perception

A Source of Guidance, Inspiring and Validating, A Safe Community

Copy Examples

• •Society asks for your polish. Your soul asks for your wilderness. Don't be afraid to get your hands dirty with the truth of who you are. The wild woman isn't lost, she's waiting to be remembered. Are you listening?
• •These are more than cards; they are keys. Each one unlocks a door to the wisdom you already hold within. Use them not to find answers, but to hear your own soul speaking more clearly. Your inner guidance is sacred. It's time to listen.
• •A quiet question for a Wild Woman…
• •Stop trying to calm the storm within you. You are not meant to be still water. You are the tide—powerful, cyclical, and wild. Embrace your own ebb and flow.
• •Tools for your sacred journey. Awaken the woman who runs with the wolves.