Brand Tone

Artisanal & Passionate, Approachable & Supportive, Modern & Trendy, Local & Community-Oriented, Empowering & Creative

Brand Values

• •Craftsmanship & Quality
• •Creativity & Artistry
• •Education & Skill-Sharing
• •Community Engagement
• •Customer Connection & Service
• •Accessibility

Best Practices

• •Emphasize "Handcrafted" and "Artisan": Consistently use language that highlights the handmade nature of the products and the skill of the artist. Words like "mindfully crafted," "artisan-made," "hand-selected," and "small-batch" reinforce this.
• •Be Approachable and Encouraging: Especially when promoting workshops or addressing potential new customers, use a friendly, welcoming, and supportive tone. Avoid jargon where possible, or explain it clearly (e.g., "electroforming, which is a really interesting process...").
• •Keep it Local and Personal: Reference Minneapolis, local events, and share personal touches from Hailey (the founder) where appropriate. This builds a connection with the local community and humanizes the brand.
• •Focus on Quality Materials and Lasting Value: When describing jewelry, especially permanent pieces, highlight the use of quality materials like "sterling silver," "14k gold-filled," and their durability ("meant to be worn for months or even years!").
• •Infuse Subtle "Magic" or "Empowerment" without Overt Mysticism: While the core offering is jewelry, nods to creativity, self-expression, the beauty of crystals, or the "magic" of making something by hand can align with the "Witchery" in the name in a modern, accessible way. The tone should feel more about personal empowerment and artistry than traditional witchcraft.

Social Perception

Positive & Respected, Local Gem, Trendy & Innovative, Supportive of Local Artists

Copy Examples

• •Sparkle with us this weekend! ✨ Join Hailey at [Brewery/Boutique Name] on [Date] from [Time] for our Permanent Jewelry Pop-Up. Get a custom-fit, effortlessly chic bracelet that’s uniquely yours. Handcrafted with love and high-quality sterling silver or 14k gold-fill. Can't wait to see you there, Minneapolis! #WildWitcheryCo #PermanentJewelryMN #MinneapolisEvents #HandcraftedJewelry #SupportLocalMN
• •Unleash your inner artisan! ✨ Our beginner-friendly Sterling Silver Stacker Ring workshop is the perfect place to spark your creativity. Hailey will guide you step-by-step in our cozy NE Minneapolis studio. No experience needed – just a desire to make something beautiful with your own hands! Book your spot via the link in bio. Let's create together! #WildWitcheryCo #JewelryWorkshopMN #MinneapolisArt #HandmadeMN #CreativeClasses #GetCrafty
• •Mindfully handcrafted just for you. This delicate [Crystal Name] necklace features a hand-selected stone, chosen for its unique energy, set in gleaming [Sterling Silver/Gold-Filled]. A subtle touch of everyday magic, perfect for layering or wearing solo. Designed and made with passion in our Minneapolis studio. #WildWitcheryJewelry #CrystalHealing #HandmadeNecklace #ArtisanMade #MinneapolisJewelry
• •From a spark of quarantine creativity to a full-time passion for metalsmithing. Hi, I'm Hailey, the heart and hands behind Wild Witchery Co. I craft sterling silver and gold-filled jewelry, offer permanent bracelets, and love teaching others the joy of making. It's all about mindful creation and wearable art. ✨ Based in NE Minneapolis. #WildWitcheryCoStory #MeetTheMakerMN #FemaleFounder #ArtisanJewelry #MinneapolisSmallBusiness
• •Hey Minneapolis makers & shakers! 👋 We love collaborating with fellow local businesses for pop-ups and events. If you’ve got a cool space or an idea for a partnership, let’s chat! DM us or email wildwitcheryco@gmail.com. Supporting our creative community is what we're all about! #WildWitcheryCo #CommunityOverCompetition #MinneapolisLocal #MNMade #Collaboration