Brand Tone

Personal, Warm, Authentic, Community-Oriented, and Encouraging.

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Transparency
• •Small Business & Community Support
• •Passion

Best Practices

• •Always Use a Personal "I" and "My": Write copy from the perspective of the owner, Victoria. Use phrases like "My latest creation," "I'm so excited to share," and "Thank you for supporting my dream." This maintains the authentic, person-to-person feel.
• •Tell the Story Behind the Product: For each item, briefly mention the inspiration or the process. Was it a custom request? A new stitch she learned? This reinforces the value of craftsmanship and authenticity.
• •Emphasize "Handmade" and "Quality": Consistently use keywords like "handcrafted," "handmade with love," "stitch-by-stitch," and "high-quality yarn." This reminds customers of the core value proposition.
• •Foster Community in Your Calls-to-Action: Instead of just "Buy Now," use engaging and community-focused CTAs. For example: "What color should I make this in next?", "Join our email family for sneak peeks," or "Send me a message on IG for custom orders!"
• •Maintain a Warm and Grateful Tone: Every piece of copy, from an Instagram caption to an error message on the website, should feel warm, friendly, and appreciative. Phrases like "So grateful for this community" and "Thanks for stopping by!" will solidify the brand's welcoming and positive perception.

Social Perception

The public perceives WildWillowKnots as a trustworthy and high-quality small business. Customers feel a personal connection, often referring to the owner by name ("Thank you Vic :)"). The brand is seen as reliable, with "fast shipping" mentioned in conjunction with its handmade nature. The products are considered adorable, well-made, and worth the purchase, leading to repeat customers who would "definitely be ordering more for friends & family!" The perception is that of a charming boutique that delivers high-quality, lovingly made products.

Copy Examples

• •Wrapped in warmth, made with love. ♡ Our new [Cardigan Name] is here to make your days a little cozier. Each stitch is poured with passion, right from my little corner of the world to yours. Ready to find your new favorite sweater? Tap the link in our bio to shop the collection. #HandmadeWithLove #CrochetCardigan #CozyStyle #WomanOwned #WildWillowKnots
• •Bring your perfect little friend to life! Each of our plushies is lovingly handcrafted stitch-by-stitch, making them as unique as you are. Made with soft, high-quality yarn, they're perfect for cuddles or adding a touch of handmade charm to any room. Tell us what you're dreaming of, and we'll create a one-of-a-kind companion, just for you. Please allow 1-2 weeks for us to work our magic!
• •💌 A little warmth from our home to yours... Plus, a peek at what's new on the hooks this week at WildWillowKnots!
• •More Than a Sweater. It's a Story. At WildWillowKnots, we believe in the magic of handmade. Our cozy, handcrafted crochet pieces are made to be loved for years to come. Support a woman-owned small business and wear something made with passion. Shop our collection now and get 10% off your first order! #SupportSmall #HandmadeFashion #CrochetLove
• •From a ball of yarn... to your new favorite accessory. What should I make next? There's a little bit of magic in every single stitch ✨ What are you hoping to see in our next shop update? Let me know! #CrochetTikTok #HandmadeProcess #SmallBusinessOwner #StudioVlog #WildWillowKnots