Brand Tone

Authentic, Passionate, and Community-Focused. The brand communicates in a warm, personal, and educational voice, consistently down-to-earth and reflecting a genuine passion for their craft and the environment. Language is descriptive and evocative.

Brand Values

• •Sustainability
• •Craftsmanship
• •Community
• •Ethics

Best Practices

• •Always Lead with "Why." Start your copy by connecting to your core values. Whether it's sustainability, community, or the love of nature, this "why" is your strongest differentiator.
• •Use Sensory and Evocative Language. Describe how products smell, feel, and the experience they create. Use storytelling to connect the product to a place, a feeling, or a memory (e.g., the desert after rain).
• •Maintain a Personal and Approachable Voice. Write as if you are speaking directly to a friend or a member of your community. Share behind-the-scenes content, ask questions to engage your audience, and respond to comments personally.
• •Be Transparent and Educational. Clearly list ingredients and explain their benefits. Share information about your sustainable practices and community partnerships. This builds trust and reinforces your brand's ethical stance.
• •Keep Visuals Consistent. Ensure your photography and design across all platforms reflect your brand's natural, rustic, and high-quality aesthetic. Natural light, earthy tones, and textured details will reinforce the message your words are conveying.

Social Perception

Highly positive and respected. Customers and partners perceive Wild Waters Soapery as a high-quality, trustworthy, and ethical local business, often praising the incredible scents, quality, and unique designs. The brand has a strong and positive reputation within its community, including excellent customer service and a 'cult following' for some products.

Copy Examples

• •Image: A close-up of a textured bar of soap, with natural light and hints of dried botanicals. Copy: "Capture the quiet moment after a desert downpour. Our new Summer Rain bar soap is handcrafted with Australian Red Clay and a refreshing blend of Lavender, Mint, and Basil essential oils. It's the scent of life returning to the thirsty earth. Good for your skin, good for the soul. Handcrafted for you, here in Utah. #WildWatersSoapery #SummerRain #NaturalSoap #HandmadeInUtah #SustainableSkincare"
• •Image: A friendly photo of the team at a market, or a picture of an animal from their partner organization. Copy: "Did you know that every bar of our soap helps a furry friend in need? We're proud to donate a portion of every purchase to our partners at Ruff Haven Crisis Sheltering, who do incredible work keeping pets and their people together. When you support our small business, you're supporting our whole community. Thank you for helping us make a difference! ❤️ #CommunityLove #ShopLocalSLC #RuffHaven #SoapForGood"
• •Headline: "Beyond the Bottle: 3 Reasons to Switch to a Solid Shampoo Bar" Intro: "Tired of the endless plastic clutter in your shower? You're not alone. Making the switch to a solid shampoo bar is one of the easiest, most impactful changes you can make for a lower-waste lifestyle. Not only are you ditching the plastic, but you're also embracing a product full of natural, nourishing ingredients. Let's dive into why a shampoo bar from Wild Waters Soapery might be the best thing to happen to your hair."
• •Subject: A Gift from the Wasatch 🏔️ Body: "Give the gift of handcrafted wellness with our new Mountain Escape gift set. Featuring our signature 'Lost in the Wasatch' soap, a nourishing deodorant cream, and a natural lip balm, it's a perfect package of self-care inspired by our beautiful Utah landscapes. All-natural, sustainably packaged, and made with love. Order by [Date] for holiday delivery!"
• •Image: A professional shot of products neatly displayed in a retail setting. Copy: "Looking to stock your shelves with high-quality, sustainable products that your customers will love? Wild Waters Soapery offers handcrafted soaps and home goods that have a proven track record. Our 'Bowl Dazzlers' have a cult following and our soaps are praised for their amazing scents and quality. Partner with us to bring a piece of handcrafted Utah to your store. Visit our wholesale page to learn more. #Wholesale #HandmadeSoap #SustainableProducts #RetailPartner #MadeInUtah"