Brand Tone

Aspirational, free-spirited, and feminine, characterized by friendly and approachable communication, descriptive and evocative language, and a visually-driven aesthetic that conveys effortless beauty and wanderlust.

Brand Values

• •Individuality & Self-Expression
• •Wanderlust & Adventure
• •Effortless & Timeless Style
• •Femininity

Best Practices

• •Create a "Brand Voice" Guide: Document key personality traits (e.g., whimsical, earthy, adventurous) and a glossary of on-brand words ("wander," "dream," "golden," "effortless," "spell," "muse") versus off-brand words ("hot," "sexy," "cheap," "latest trend"). This ensures anyone writing for the brand stays consistent.
• •Lead with Feeling, Follow with Features: Start every piece of copy by evoking an emotion or telling a micro-story. "Feel the ocean breeze in the ~Seashore Kimono~," is stronger than, "This kimono is made of 100% rayon." After setting the scene, you can then list the practical features (fabric, fit, details).
• •Encourage User-Generated Stories: Use copywriting to actively invite customers into the brand's world. Run campaigns like #MyWildStory or #WornToWander and ask customers to share photos and memories in their Wild Vanilla pieces. This reinforces the brand's values of adventure and individuality.
• •Use Storytelling in Every Channel: Your brand story shouldn't just live on the "About Us" page. Weave it into email newsletters, product descriptions, and social media captions. Remind your audience *why* you exist—the love for timeless, bohemian style—not just *what* you sell.
• •Address the Brand Identity Challenge Subtly: To differentiate from the vanilla food producer, consistently use fashion-specific hashtags and keywords like #BohoFashionAU, #AustralianStyle, #FeminineStyle, and #GypsySoul. In copy, lean into words that are distinctly related to clothing and personal expression, like "wearable stories," "your second skin," and "closet treasures." This will help build a stronger, more targeted digital identity over time.

Social Perception

Niche and undiscovered, with a minimal digital footprint and a lack of widespread recognition. It enjoys positive customer engagement within its small community but faces significant brand name confusion with a prominent food producer, hindering searchability and distinct identity online.

Copy Examples

• •Chase the sun from dawn to dusk in our new ~Helena Maxi Dress~. With its effortless drape and timeless floral print, it’s a love letter to long, golden afternoons and spontaneous adventures. Ready to wander? Tap to make her yours. ✨ #WildVanilla #BohoStyle #Wanderlust
• •For the wild at heart. Our collections are crafted for dreamers, wanderers, and believers in everyday magic. Discover timeless pieces that feel like they were made just for you.
• •Hey dreamer, sometimes the most beautiful journeys are the ones we don’t expect. To celebrate, we’re giving you a special something to add to your collection. For a limited time, find your next forever-piece with 20% off our entire store. Your next adventure awaits.
• •More than just an outfit, the ~Frankie Playsuit~ is a mood. It’s the feeling of warm grass under your feet and the freedom of a wide-open road. Featuring a flattering waist tie and soft, breathable fabric, it’s designed for comfort, confidence, and a touch of wild-hearted charm.
• •Wild Vanilla was born from a dream of clothes that move with you, that tell a story, and that feel like freedom. We believe in style that is timeless, not trendy, and in pieces that celebrate the unique, adventurous spirit inside every woman. Each collection is a new chapter, waiting for you to write the story.