Brand Tone

Edgy, alternative, and expressive, with a friendly and engaging approach in customer interactions.

Brand Values

• •Individuality/Self-Expression
• •Quality & Value
• •Customer Service
• •Ethical Practices
• •Passion for Alternative Scenes
• •Community

Best Practices

• •Develop a "Voice Bible": Create a document outlining your brand's personality, key phrases (and those to avoid), preferred level of formality (or informality), and examples of on-brand copy. This ensures everyone writing for the brand is aligned.
• •Know Your Audience Deeply: Understand their slang, humor, cultural references, and what resonates with them within the alternative, Gothic, and Horror subcultures. The copy should speak their language authentically.
• •Embrace Storytelling: Instead of just listing product features, weave narratives around your products. How do they make the customer feel? What kind of identity do they help express? This is particularly relevant for a brand focused on self-expression and niche interests.
• •Be Consistent Across All Channels: Whether it's a product description, a social media update, an email, or customer service interaction, the tone should feel like it's coming from the same distinct personality.
• •Inject Personality, But Stay True to Values: While an edgy and alternative tone is key, ensure it aligns with underlying values like quality and customer care. The "weird" and "dark" can still be welcoming and reliable. Use humor and evocative language but avoid being alienating unless that's a deliberate (and risky) niche strategy. Authenticity is crucial.

Social Perception

Largely positive among its target audience who seek alternative and Gothic styles, though concerns about product quality consistency and customer service in specific instances exist.

Copy Examples

• •Facebook/Instagram Ad (Image: Model wearing a striking Gothic outfit from the store): "Tired of blending in? Unleash your inner darkness. Wild Star Hearts: Your sanctuary for the beautifully bizarre. Shop the look and join the cult. #GothFashion #AlternativeStyle #BeWeird"
• •Product Description (For a horror-themed t-shirt): "Wear your nightmares on your sleeve. This [Product Name] tee isn't just clothing, it's a statement. Crafted from sinfully soft cotton and featuring art that'll haunt your dreams (in a good way). Dare to embrace the dark? #HorrorMerch #GraphicTee #WildStarHearts"
• •Email Subject Line (For a new arrivals announcement): "Fresh Hell 🔥 New Dark Delights Have Landed at Wild Star Hearts!"
• •Instagram Story (Poll - Image: Two different styles of alternative chokers): "Which wicked vibe are you channeling today? [Option A] or [Option B]? Tap to vote & haunt our DMs with your choice! 💀 #StylePoll #GothAccessories #WildSide"
• •Website Banner (Homepage): "Normal is a myth. Wild Star Hearts - Purveyors of Fine Gothic & Horror Goods. Dare to be different. Shop Now."