Brand Tone

Empowering, Expressive, and Conscious

Brand Values

• •Ethical & Clean Beauty
• •Individuality & Self-Expression
• •Affordable Luxury
• •Connection to Nature

Best Practices

• •Lead with Your Values: Always place 'Vegan' and 'Cruelty-Free' messaging front and center. This is your most powerful differentiator. Whether in a social media bio, an ad, or a product description, this ethical commitment should be immediately clear.
• •Use Empowering and Active Language: Frame your copy around the user's choices and creativity. Use strong, active verbs like Create, Express, Discover, Reinvent, Define, and Embrace. This positions the customer as the artist and the fragrance as their medium.
• •Translate Scent Notes into Feelings and Identities: Don't just list ingredients. Describe the mood or personality the scent evokes. 'First Snow' isn't just pepper and wood; it's for 'making a statement' and exuding confidence. 'Rosy Glow' is for the 'social butterfly.' Connect the fragrance to an aspirational or relatable identity.
• •Promote Layering as a Ritual of Self-Expression: Consistently integrate the concept of mixing and matching scents into all your copy. Present it not as a gimmick, but as the intended way to use the products to achieve a truly unique identity. Use phrases like 'your personal scent laboratory' or 'design your aroma.'
• •Maintain an approachable, 'in-conversation' tone: Write as if you are talking with a friend, not at a customer. Use contractions (like 'it's' and 'you're'), ask questions in your copy, and maintain a positive, slightly 'cheeky' voice. This builds trust and makes the 'affordable luxury' positioning feel authentic and welcoming.

Social Perception

Wild Spirit is perceived as overwhelmingly positive, especially for its ethical stance, affordable luxury, and unique market position. Customers appreciate its cruelty-free, vegan products, the ability to layer scents for individuality, and its appeal to ethically-conscious Gen Z and Millennial consumers.

Copy Examples

• •Your story isn't one-size-fits-all, so why should your fragrance be? Mix the warm, creamy notes of 'Chill' with the fresh ocean air of 'Driftwood' to create a scent that’s unapologetically you. Show us how you #ReinventYourScent. #WildSpiritFragrances #VeganPerfume #CrueltyFreeBeauty
• •Smell Good, Feel Good, Do Good. Find your signature scent without compromising your values. Every Wild Spirit fragrance is 100% vegan, cruelty-free, and made with clean ingredients right here in the USA. Tap to explore scents that celebrate your spirit.
• •Capture the feeling of the first real day of spring. 'Spring Jasmine' is a cheerful burst of creamy jasmine, crisp green apple, and a hint of warm vanilla. It’s the scent of pure optimism and effortless joy. Wear it alone for a fresh, floral statement, or layer it to add a touch of sunshine to any other scent. Your daily dose of flower power.
• •Authenticity can't be bought. But it can be bottled. Take our Scent Finder quiz and discover the fragrance that speaks to your Wild Spirit.
• •Ready to Reinvent? Your Next Signature Scent Awaits.