Brand Tone

Trendy and Youthful, Friendly and Approachable, Aspirational yet Attainable, Slightly Playful and Free-Spirited

Brand Values

• •Style and Fashion-Forwardness: Offering current and on-trend clothing and accessories.
• •Individuality and Self-Expression: Encouraging customers to embrace unique styles that blend western and bohemian chic.
• •Customer Experience: Creating an inviting atmosphere and providing friendly service.
• •Community Connection: Embodying the spirit of the local artistic community and supporting small businesses.
• •Quality Curation: Carefully selecting items that resonate with their customers' personal style.

Best Practices

• •Embrace a Youthful, Energetic Voice: Use vibrant language, emojis where appropriate (especially on social media), and an upbeat tone.
• •Incorporate "Wild," "Free-Spirited," "Adventure," and "Boho/Western" Keywords: Naturally weave in terms that reflect the brand's core aesthetic and name.
• •Stay Approachable and Friendly: Write as if you're talking to a friend. Use contractions and a conversational style. Ask questions to encourage engagement.
• •Highlight Individuality and Style: Encourage customers to express themselves through fashion. Focus on how the clothes make them feel and the stories they can tell.
• •Maintain Visual and Textual Cohesion: Ensure that the copy complements the imagery used on the website and social media, reinforcing the trendy, bohemian-western aesthetic. For instance, use descriptive language that evokes the textures, patterns, and overall feel of the clothing.

Social Perception

Positive Local Reputation, Appreciation for Unique Style, Support for Small Business. Customers seem drawn to the unique designs that cater to diverse tastes, particularly the blend of chic western and bohemian apparel. Active and engaged online community.

Copy Examples

• •Instagram Post (New Arrival - Dress): Twirl into your next adventure! 🌾 Our new [Dress Name] just dropped, blending dreamy boho vibes with a touch of western spirit. Perfect for sunny days and wild nights. Tap to shop your new favorite look! #WildSkyes #BohoWestern #NewCollection #TemeculaBoutique #ShopLocal
• •Facebook Ad (General Brand Awareness): Define your own style. At Wild Skyes, we curate unique pieces where free-spirited boho meets chic western. Discover fashion that tells your story. Visit us in Old Town Temecula or shop online 24/7! ✨ shopwildskyes.com #WildSkyesStyle #TemeculaFashion #BohoChic #WesternStyle #UniqueBoutique
• •Email Subject Line (Sale Promotion): Get Wild! 🌵 Up to 30% Off Your Favorite Boho & Western Styles! Email Body Snippet: Hey, gorgeous! Ready to refresh your wardrobe with pieces that are as unique as you are? Explore the Wild Skyes sale and snag those free-spirited dresses, chic tops, and statement accessories you've been eyeing. Adventure awaits, dress accordingly!
• •Product Description (Graphic Tee): Unleash your inner spirit with our 'Desert Wanderer' graphic tee. Crafted for comfort and designed to make a statement, this tee pairs perfectly with your favorite denim and boots. It’s more than just a t-shirt, it’s a vibe. #WildSkyes #GraphicTee #WesternVibes #CasualCool
• •Instagram Story (Interactive - Poll): Image: Two different styled outfits. Text: Which Wild Skyes look are you rocking this weekend? 🤔 Boho Dreamer 🌸 or Western Wanderer 🤠? Vote below! #StylePoll #WeekendOutfit #WildSkyesFashion