Brand Tone

friendly, welcoming, community-oriented, passionate, and knowledgeable

Brand Values

• •Community
• •Quality & Craftsmanship
• •Support & Empowerment
• •Passion
• •Local & Small Business Focus

Best Practices

• •Always Be Welcoming: Use inclusive and friendly language. Phrases like "everyone is welcome," "join us," and "we're here to help" reinforce the community value.
• •Share the Passion: Let your genuine love for the craft shine through. Use enthusiastic and descriptive language when talking about products and projects.
• •Tell a Story: Whether it's the story of a particular yarn, a customer's project, or a community initiative, storytelling creates a personal connection with your audience.
• •Emphasize Community: Regularly highlight customer projects (with permission), share news about local events, and foster conversation on social media. Use a "we" and "us" tone to create a sense of belonging.
• •Stay Helpful and Encouraging: Offer tips, tutorials, and support. Position the brand as a knowledgeable and approachable resource for crafters of all levels.

Social Perception

The public perception of Wildskeins Yarn Company is highly positive. Customers and the local community view the brand as a friendly, helpful, and integral part of the local craft scene. They are seen as more than just a retail store; they are a community hub for fiber enthusiasts. The owner's personal involvement and the staff's expertise are frequently praised.

Copy Examples

• •Find your happy place. Whether you're starting a new project or untangling a tricky pattern, our little house of yarn is your haven. Come on in, grab a comfy seat, and let the creativity flow. We're always here to help you find the perfect skein! #Wildskeins #YarnLove #KnittersOfInstagram #CrochetCommunity #HickoryNC
• •From Cast On to Cozy Creation. Ready to start your next masterpiece? We've got everything you need, from beautiful, hand-dyed yarns to friendly advice. Pop into the shop or browse our collection online. Your next project is waiting! Shop Now
• •Locally Dyed, Globally Inspired. Discover our exclusive Shop Dog Yarns, hand-dyed with love right here in Hickory. Eco-friendly, unique, and waiting to be part of your next story.
• •Just Landed: The Softest Merino You'll Ever Feel! Get ready to swoon! We've just stocked the shelves with a stunning new collection of Malabrigo yarn. Perfect for that sweater you've been dreaming of or a luxurious gift for a fellow crafter. Come by and give it a squeeze – we promise you won't be disappointed!
• •Join us for Knit in Public Day! We're celebrating our amazing craft with free mini-lessons and good company. Bring your project and a friend! Let's show Hickory how much we love to knit. #KnitInPublic #WildskeinsCommunity #CraftTogether