Tono de Marca

Passionate and Pragmatic

Valores de Marca

• •Performance and Efficacy
• •Quality and Natural Ingredients
• •Authenticity and Community
• •Value for Money
• •Italian Heritage

Mejores Prácticas

• •Speak the Language of the Enthusiast: Use terminology and address pain points specific to owners of active and hunting dogs (e.g., "endurance," "peak condition," "post-activity recovery," "coat health"). This shows you understand their world.
• •Lead with Benefits, Support with Ingredients: Start with the outcome the customer wants (e.g., "more energy," "a healthier coat," "better digestion") and then explain how your high-quality, natural ingredients achieve that result.
• •Leverage Testimonials and User-Generated Content: Actively feature real customers and their dogs. Their authentic praise is more powerful than any marketing claim. Frame these stories as shared successes within the community.
• •Maintain a Pragmatic, Honest Tone: Don't shy away from practical details. Talking openly about things like digestibility and stool quality builds credibility with experienced dog owners who value honest, no-nonsense communication.
• •Emphasize "Made in Italy" and Quality: Consistently reinforce the Italian origin as a mark of quality craftsmanship and superior ingredients. This differentiates the brand from larger, multinational competitors and appeals to national pride.

Percepción Social

Wildseason is perceived by its target audience as a trustworthy and effective brand that understands their specific needs. Customers see it as a high-quality product that delivers on its promises of improved health and performance for their dogs. The founder, Andrea Visani, is viewed as a credible and passionate figure, which enhances the brand's authenticity. The association with the hunting world gives the brand a niche, expert status. The general sentiment is that of a reliable company offering excellent value, leading to strong word-of-mouth recommendations within its community.

Ejemplos de Copy

• •For a Facebook Ad targeting hunters: Headline: The Season's Demands. Your Dog's Fuel. Body: Long days in the field require more than just passion. They require peak energy and endurance. Wildseason Energy 28.14 is formulated in Italy with high-quality proteins and fats to keep your partner focused and tireless from dawn till dusk. Fuel their wild season. Call to Action: Shop Now
• •For an Instagram post featuring a customer's dog: Image: A stunning photo of a healthy, bright-eyed Setter. Caption: Look at that shine! ✨ This is Marco's dog, powered by Wildseason Regular. A healthy coat isn't just for show—it's a sign of complete, natural nutrition from the inside out. Thank you for sharing! #Wildseason #CaniDaCaccia #MadeInItaly #DogNutrition #HealthyDog
• •For a Website Product Description (Regular Grain-Free): Headline: All the Performance, None of the Grain. Body: For the sensitive athlete. Our Regular Grain-Free formula delivers the high-value protein and energy your active dog needs, without the grains that can cause digestive issues. Made with premium beef, it's the natural, highly digestible choice for consistent, everyday performance. Because a healthy gut is the start of a great day's work.
• •For a promotional email to breeders: Subject: Quality, Value, and Italian Pride in Every Bag. Body: As a breeder, you know that a strong start is everything. Wildseason Puppy is designed to build strong, healthy dogs from the ground up, with a balanced blend of proteins and essential nutrients. We offer exclusive pricing for breeders because we believe in supporting the future of your passion. Contact us for a personalized quote.
• •For a Trade Show Banner: Headline: Il Carburante dei Campioni. Fatto in Italia. (The Fuel of Champions. Made in Italy.) Body: From the field to the finish line, performance starts with nutrition. Visual: Dynamic image of a hunting dog in action. Tagline: Wildseason: Energia Naturale per Cani Veri. (Wildseason: Natural Energy for Real Dogs.)