Brand Tone

Rebellious, bold, and unapologetic, with a secondary customer-centric service tone.

Brand Values

• •Rebellion and Individuality
• •Quality and Affordability
• •Customer Satisfaction
• •Pride in Craftsmanship

Best Practices

• •Embrace the "Wild" Persona: All copy, from product descriptions to email newsletters, should reflect the brand's rebellious and bold identity. Use strong, active verbs and avoid passive or overly corporate language.
• •Speak Directly to the "Rebel": Address the target audience directly using "you" and "your." Frame the products as tools for their self-expression (e.g., "Highlight your maverick attitude").
• •Juxtapose the Sacred and the Profane: The name "Wild Saints" is a powerful starting point. Play with this contrast in your copy by using words that mix rebellion with a sense of high value or importance (e.g., "Sacred relics for the modern rebel," "Your daily armor").
• •Balance Attitude with Information: While the tone should be bold, ensure product descriptions are also clear, concise, and provide all necessary technical details (materials, dimensions, etc.). This builds trust and meets customer expectations for quality.
• •Let the Quality Speak: Reinforce the brand's commitment to quality and customer satisfaction in your messaging. Mentioning "highest quality," "pride in our business," and "100% satisfaction" can be woven into the rebellious narrative to show that being a "rebel" brand doesn't mean compromising on standards.

Social Perception

The perception is that of a specialized retailer for a specific subculture, rather than a mainstream brand. Customers are likely seeking the dark and alternative aesthetic that values the rebellious and "maverick" identity promoted by the brand.

Copy Examples

• •For the saints who are a little bit wild. Our new collection is not for the faint of heart. Wear your rebellion. #WildSaints
• •Conformity is a cage. Break free with jewelry forged for the bold and the defiant. Shop The Rebel's Collection.
• •Your new armor has arrived. 🤘
• •This isn't just a ring. It's a statement. A symbol for the risk-takers and the rule-breakers. Crafted with pride for those who walk their own path.
• •Some call it chaos. We call it freedom. Tag the wildest saint in your life. #WildSaintsCo #RebelSpirit #Maverick