Brand Tone

calm, mindful, earthy, and aspirational with a touch of rustic elegance

Brand Values

• •Sustainability & Eco-consciousness
• •Connection with Nature
• •Well-being & Mindfulness
• •Artisan & Independent Makers
• •Quality & Durability
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., adjectives like 'calm,' 'earthy,' 'aspirational,' 'mindful'), preferred vocabulary (e.g., 'sanctuary,' 'ritual,' 'nurture,' 'conscious'), and things to avoid (e.g., overly salesy language, slang, hype).
• •Focus on 'Feeling' and 'Benefit': Instead of just listing features, describe how the product or the brand makes the customer feel (e.g., 'invites calm,' 'nurtures well-being') and the deeper benefit it offers (e.g., 'a more connected life,' 'a sustainable choice').
• •Use Storytelling: Share the stories behind your products, the makers, or the inspiration drawn from nature. This resonates with the aspirational and mindful aspects of the brand.
• •Maintain Visual-Textual Harmony: Ensure your copy complements the visual aesthetic. If your images are calm and nature-focused, your text should evoke similar feelings. This is particularly important for platforms like Instagram.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails) to ensure it aligns with the established brand tone and values. Get feedback from team members to maintain consistency.

Social Perception

Customers and followers seem to appreciate the brand's aesthetic, the quality of its products, and its commitment to sustainability. The brand is often associated with calming, nature-inspired living and thoughtful gifting. Reviews and comments frequently mention the beauty of the products, the pleasant shopping experience, and the brand's ethical stance. There's an appreciation for the curation of items that are not easily found elsewhere, highlighting a unique and considered collection. The brand is perceived as a source of inspiration for creating a more beautiful and mindful home environment.

Copy Examples

• •Greet the morning with intention. Our artisan-crafted mug, with its gentle curves and earthy glaze, invites a moment of quiet reflection with every sip. Sustainably made to become a cherished part of your daily ritual.
• •Bring the serenity of the outdoors in. This lush [Plant Name] not only purifies your air but also adds a touch of living beauty to your sanctuary. Nurture it, and let it nurture you. #WildAndRust #LivingWell #PlantLove #SustainableHome
• •New Arrivals: Thoughtful pieces for a slower pace.
• •Discover curated homewares and botanicals that inspire a life connected to nature. Mindfully sourced, beautifully designed.
• •At Wild & Rust, we believe that a home filled with natural beauty and consciously chosen objects can nurture the soul. We partner with artisans who share our vision for a more sustainable and inspired way of living.