Brand Tone

Friendly, Relatable, and Empowering

Brand Values

• •Customer-Centricity
• •Quality and Affordability
• •Authenticity and Community
• •Practicality and Style

Best Practices

• •Always Use a Conversational Voice: Write as if you are talking to a friend. Use contractions (e.g., "it's," "you'll") and ask questions to encourage engagement.
• •Lead with a Relatable Scenario: Start captions and descriptions by setting a scene your customer can imagine themselves in (e.g., "For those busy Monday mornings..." or "The perfect look for your next weekend getaway...").
• •Incorporate "Power Words" Consistently: Regularly use words that reflect your brand values, such as: comfy, cute, effortless, confident, everyday, easy, versatile, favorite, feel-good.
• •Show, Don't Just Tell: Instead of just saying a product is "versatile," give concrete examples, like "Pair it with sandals for a beach trip or booties for a fall festival." This makes the value tangible.
• •Maintain a Consistent and Positive Engagement Strategy: The brand's tone is solidified by how it responds to comments. Always reply with warmth, use emojis, and thank customers for their feedback to reinforce the friendly, community-focused persona.

Social Perception

Highly positive, viewed as a trustworthy and charming local business with a strong community connection; a go-to for wearable, stylish, and comfortable everyday fashion; and helpful and personable due to services like try-on videos.

Copy Examples

• •Hello, sweater weather! 👋🍂 Get ready to live in our new Cozy Knit Sweater. It’s the perfect blend of comfy and chic for bonfires, coffee runs, and everything in between. Who’s ready to get cozy? ✨ #WildRoseStyle #ComfyChic #NewArrival
• •Your Perfect Fall Outfit is HereEffortless style for your everyday adventures. Our new Fall Collection is filled with cute, comfy, and casual pieces you’ll reach for again and again. Shop online now and find the look that makes you feel amazing! #WildRoseBoutique #EverydayFashion
• •Treat Yourself! ✨ Take 20% Off Your Favorite Styles. Your weekend just got a little brighter. Shop now!
• •Hey friend, your new favorite outfit is inside...
• •The dress you’ll want to wear everywhere! Our new Floral Midi Dress is designed for comfort and style that moves with you. Dress it up with heels for a night out or pair it with sneakers for a casual day of errands. Made to make you feel beautiful, effortlessly.