Brand Tone

Authentic & Grounded, Ethical & Conscious, Natural & Nurturing, Knowledgeable & Passionate, Transparent & Honest, Community-Minded & Activist-Leaning

Brand Values

• •Natural Integrity & Efficacy
• •Ethical Sourcing & Craftsmanship
• •Sustainability & Environmental Stewardship
• •Transparency
• •Social Responsibility & Justice
• •Holistic Well-being
• •Independence & DIY Ethic

Best Practices

• •Always weave in the core values of natural ingredients, ethical sourcing, sustainability, and handmade quality into product descriptions, social media posts, and all communications.
• •Share the 'why' behind products – the inspiration from nature, the connection to folk herbalism, the journey of an ingredient from their garden. This builds authenticity and connection.
• •Employ words that reflect the brand's connection to nature and herbalism (e.g., 'botanical,' 'earth-derived,' 'sun-infused,' 'wildcrafted,' 'homestead'). Avoid overly clinical or synthetic-sounding terms.
• •Be open about ingredients, processes, and even challenges. If reformulating a product or explaining a price point, do so honestly. This builds trust.
• •Engage with the audience authentically. Highlight community support initiatives and partnerships. Use inclusive language and acknowledge the broader context of social and environmental well-being.

Social Perception

High Trust and Loyalty, Appreciation for Ethical Practices, Valued for Authenticity, Responsive Customer Service, Effective Products

Copy Examples

• •Meet Radiance Bloom Serum. Handcrafted in our Oregon workshop with sun-infused calendula from our own permaculture gardens and ethically sourced rosehip oil. We believe in skincare that’s as honest and vibrant as nature itself. Nourish your skin, honor the earth. #WildRoseHerbs #EthicalSkincare #BloomNaturally
• •Tame your beard, not your spirit. Our Wild Man Beard Oil is a tribute to the wild heart, blended with native botanicals and a deep respect for the land. Crafted for strength, softness, and the scent of the Oregon wilderness. 100% natural, always. #WildManBeardCare #NaturalGrooming #OregonMade
• •From our homestead to yours, every choice matters. We’re committed to minimizing our footprint – from growing our own herbs here on Kalapuyan land to our biodegradable packaging. Because caring for you means caring for our shared planet. A portion of all sales supports environmental justice. #SustainableBeauty #WildRoseValues #HerbalGoodness
• •Just-picked goodness for your lips! Introducing our [New Flavor] Lip Balm, lovingly handmade with [key natural ingredients like local beeswax/organic oils]. We pour our passion for pure, effective botanicals into every tube, ensuring what touches your skin is truly nurturing. Taste the wild, feel the care. #WildRoseHerbs #NaturalLipCare #HandmadeWithLove
• •Spring Awakening Sale! 🌸 As the wild roses begin to bud, we’re celebrating new beginnings with 15% off all orders. This season, a portion of every sale will directly support [Specific Environmental/Social Justice Org], helping to cultivate a healthier, more equitable world for all. Shop consciously, bloom brightly. [Link] #WildRoseCommunity #SaleForACause #EthicalShopping