Brand Tone

inspirational, creative, and welcoming

Brand Values

• •Creativity and Self-Expression
• •Connection with Nature
• •Sustainability
• •Community and Inspiration

Best Practices

• •Use Empowering Language: Employ verbs that inspire action and creativity, such as "discover," "create," "unleash," and "explore."
• •Maintain a Nature-Centric Vocabulary: Consistently incorporate words related to the natural world, like "foraged," "bloom," "wild," and "rooted," to reinforce the brand's core theme.
• •Foster a Sense of Community: Address the audience directly and inclusively, using phrases like "join us" and "together," to cultivate a welcoming and collaborative atmosphere.
• •Highlight Sustainability: When applicable, mention eco-friendly practices and materials to appeal to conscious consumers and stay true to the brand's values.
• •Tell a Story: Frame products and services within a narrative of personal creativity and connection to nature, moving beyond simple descriptions to create an emotional connection.

Social Perception

The public and customer perception of Wild & Rooted appears to be positive, with a focus on the unique and personal touch the brand offers. The emphasis on workshops and curated collections suggests a customer base that values hands-on experiences and expertly selected items. The brand is perceived as a source of inspiration for bringing natural beauty into the home.

Copy Examples

• •Unearth your inner florist. Join our Foraged Designs workshop and learn to craft stunning arrangements that tell your unique story. Let's create something beautiful together.
• •Dressed in nature's palette. Our latest collection is inspired by the soft hues and graceful textures of the wild. Wrap yourself in comfort and style that feels like a second skin.
• •Bring the outdoors in. Our curated selection of home décor is designed to infuse your space with the tranquility and raw beauty of nature. Find the perfect piece to make your house a sanctuary.
• •From the wild, for your home. Each of our foraged bouquets is a one-of-a-kind masterpiece, thoughtfully designed to capture the untamed elegance of nature. #WildAndRooted #ForagedDesigns #NaturalBeauty
• •Explore. Create. Celebrate. At Wild & Rooted, we provide the inspiration and tools to bring the enchanting beauty of the natural world into your life. Discover your creative roots.