Brand Tone

Enthusiastic, Whimsical, and Inclusive

Brand Values

• •Creativity and Self-Expression
• •Community
• •Ethical and Handmade Quality
• •Family and Shared Joy
• •Positivity

Best Practices

• •Lead with Magic and Imagination: Always frame the products within a narrative of adventure, creativity, and 'childhood magic.' Use storytelling to connect emotionally with parents and children.
• •Amplify Community Voices: Continuously leverage user-generated content and customer testimonials. Make the 'Wild Rich Kids Club' a central part of the marketing narrative to reinforce the sense of belonging.
• •Highlight Ethical Production: Consistently mention that the apparel is 'Handmade and ethically sourced.' This is a key differentiator and a significant value proposition for the target audience.
• •Use Energetic and Positive Language: Employ an enthusiastic and uplifting tone. Use descriptive words like 'brave,' 'colorful,' 'brilliant,' and 'fearless' to define the brand's ideal customer.
• •Emphasize Family Inclusivity: Write copy that speaks to both kids and parents. Use phrases like 'for the whole fam' and 'apparel that the entire family will want to wear' to broaden the appeal and encourage matching or coordinated family outfits.

Social Perception

Overwhelmingly positive, seen as a premium, mom-owned small business that delivers high-quality, unique style, and fosters a proud, aspirational yet attainable community.

Copy Examples

• •Unleash the magic! ✨ Our latest drop is made for brave, fearless, and creative dreamers. Ready for your next adventure? Tap to shop the magic! #WildRichKids #ChildhoodMagic
• •Psst... The K-Pop Collection is HERE! 💜
• •For the Wildly Creative & Fearlessly Kind. Handmade in California for your whole family. Shop the latest collections.
• •Made for twirling through fairytale castles and embarking on everyday adventures. This dress isn’t just an outfit; it’s a feeling. Crafted from the softest, breathable fabric and handmade with love, it’s designed to keep up with their wildest dreams.
• •Join the Club! ✨ Over 19,000 members know that Wild Rich Kids is more than just clothing—it's a community. Find unique, ethically-made apparel for the whole family and see why our customers say WRK is 'Perfection!' Shop Now.