Brand Tone

adventurous, trustworthy, and passionate

Brand Values

• •Adventure and Exploration
• •Health and Nutrition
• •Environmental Responsibility
• •The Human-Animal Bond
• •Quality and Trust

Best Practices

• •Always frame the narrative around activity, exploration, and the outdoors. Use active, evocative verbs that paint a picture of dogs enjoying life to the fullest.
• •Consistently highlight the quality of the ingredients. Use terms like "real meat," "natural superfoods," "farm-raised," and "Made in the USA" to build trust and reinforce the brand's commitment to quality.
• •Write as a dog lover for dog lovers. The copy should reflect the founders' story —a genuine desire to create the best possible treat for their own companions.
• •Frame the act of giving a treat as more than just a reward. It's part of the shared experience and a way to care for your adventure buddy.
• •Regularly mention the partnership with The Conservation Alliance. This not only highlights a key brand value but also gives customers another reason to feel good about their purchase.

Social Perception

The public perceives Wild Ranger Pet as a high-quality, trustworthy brand that delivers on its promises. Customers repeatedly express satisfaction with the product's quality and their dogs' enthusiastic reactions. The brand is seen as a premium option for health-conscious pet owners who want the best for their active dogs. The commitment to a cause —The Conservation Alliance —is also noted and appreciated by consumers who share those values. The brand is perceived as being run by genuine dog lovers who created a product they believe in, which resonates strongly with the target audience.

Copy Examples

• •Trailblazers need the right fuel. Keep their tails wagging and their energy high on every adventure. Our jerky treats are packed with real meat and superfoods to power your pup from the trailhead to the summit. #WildRangerPet #FuelTheAdventure #DogTreats
• •Made in the USA. Devoured Everywhere. From backyard zoomies to mountain expeditions, your dog gives their all. Give them a treat that does the same. Wild Ranger Pet jerky is crafted with real beef, chicken, or duck and nutrient-rich superfoods. No corn, no wheat, no soy —just pure, adventure-ready fuel. Shop now and get 15% off your first order!
• •Your Dog's Adventure Starts Here. High-protein, all-natural jerky treats for the trail ahead.
• •A Treat Worthy of Your Best Friend: You climb mountains together, you chase sunsets, you share a bond that's wild and free. Don't they deserve a treat that's just as exceptional? Our jerky treats were born from a love of dogs and the outdoors. Packed with real meat and superfoods, they're the perfect reward for a life full of adventure.
• •Fuel Their Wild Side. Responsibly. Our Beef & Superfood Jerky Sticks are crafted for the canine explorer. We start with high-quality, farm-raised beef and blend it with nutrient-dense ingredients like sweet potato and flaxseed to support their immunity, digestion, and coat. Every smoky, savory stick is a taste of the wild they'll love. And with every purchase, you're helping protect the wild places you both love to explore through our partnership with The Conservation Alliance.