Brand Tone

Punchy, Spirited, and Approaching, characterized by energetic, confident, bold, informal, conversational, and down-to-earth communication.

Brand Values

• •Modern Western Heritage
• •Bold Individuality
• •Authenticity
• •Community

Best Practices

• •Embrace the Vernacular: Continue using words and phrases like "punchy," "heck yeah," "y'all," and "howdy." This specialized language reinforces the brand's niche and creates a sense of belonging for the target audience.
• •Write Like You Talk: Keep the copy conversational and friendly. Read every caption or description out loud; if it sounds stiff or like a corporate memo, rewrite it to sound like you're talking to a friend.
• •Lead with Attitude: Start captions, headlines, and descriptions with a statement that reflects the brand's spirited personality. Use humor, confidence, and a touch of sass to grab attention immediately.
• •Tell a Story, Don't Just Sell a Product: Frame products within the Western lifestyle. Instead of saying "This is a t-shirt," describe the moment: "The perfect tee for kicking up dust at a country concert" or "Your go-to sweatshirt for cool nights by the bonfire."
• •Engage with Questions: Continue the excellent practice of asking questions in social media captions. Questions like, "Boots or sneakers with this one?" or "What's your go-to rodeo snack?" invite interaction and build the community that is central to the brand's values.

Social Perception

Wild Pour is perceived as a go-to destination for trendy, authentic, and high-quality Western-inspired apparel, seen as a niche leader and a reliable small business with a strong, relatable identity, fostering loyal brand advocates.

Copy Examples

• •Heck yeah, we put a cowboy on it. 🤠 Our new 'Desert Rider' tee just dropped and it's got all the vintage vibes you've been looking for. Perfect for concert nights or just looking cool at the feed store. Tap to shop before it rides off into the sunset!
• •Don't have a cow... our sale is ON! 🐄
• •Stop Your Scroll. Your New Favorite Graphic Tee Is Here. Tired of boring basics? Wild Pour delivers punchy, Western-inspired style right to your door. Shop our collection of super-soft graphic tees and stand out from the herd. Small town business, big time style.
• •Meet your new obsession. This genuine turquoise ring isn't just an accessory; it's a statement. Bold, beautiful, and a little bit wild, it's got that classic Western soul with a punchy attitude. Perfect for stacking or letting it shine all on its own.
• •More Punchy Than Your Rodeo Clown. Shop Western Graphic Tees.