Brand Tone

friendly, personal, and passionate

Brand Values

• •Quality and Freshness
• •Creativity and Innovation
• •Customer-Centric Service
• •Community Focus
• •Passion for Floristry

Best Practices

• •Emphasize the Personal Story: Continue to share the story of the founder and the all-female team. This humanizes the brand and strengthens the personal connection with customers.
• •Use Passionate and Evocative Language: Incorporate words that convey a love for floristry, such as "passionately crafted," "inspired by nature," and "artfully arranged." This reinforces the brand's core value of passion.
• •Highlight Freshness and Quality: Consistently mention the daily arrival of fresh flowers and the commitment to quality in all marketing materials. This builds trust and justifies the premium nature of the products.
• •Maintain a Friendly and Approachable Voice: In all communications, from social media replies to website copy, maintain a warm, friendly, and helpful tone. Address customers personally when possible.
• •Showcase Customer Love: Regularly share positive customer reviews and testimonials (with permission). This provides social proof and reinforces the brand's reputation for excellent service and beautiful products.

Social Perception

Wild Posy Secret Harbour is perceived very positively by its customers and the local community. It is seen as a reliable, high-quality local florist that delivers beautiful products and excellent customer service. The high percentage of 5-star reviews underscores a strong level of customer satisfaction and loyalty. The brand is trusted to deliver for important occasions, and customers appreciate the personal touch and the quality of the arrangements. The long-standing presence in the community since 2006 has likely contributed to its solid reputation.

Copy Examples

• •Sunshine in a vase! Let our vibrant 'Sunrise' bouquet brighten someone's day. Hand-crafted with the freshest blooms delivered daily, because we believe in spreading a little bit of happiness, one petal at a time. #WildPosy #SecretHarbourFlorist #FreshFlowers
• •Your forever starts here. At Wild Posy, we're passionate about bringing your wedding flower dreams to life. From breathtaking bouquets to stunning venue arrangements, our all-female team of floral artists will pour their hearts into making your special day unforgettable. Let's create something beautiful together.
• •Celebrating life's moments with you since 2006. From birthdays to 'just because,' Wild Posy in Secret Harbour is your local florist for fresh, beautiful flowers and thoughtful gifts. We're proud to be a part of this community. Visit us in-store or order online for same-day delivery!
• •A little something to say thank you! As a valued member of the Wild Posy family, we wanted to share our latest seasonal collection with you first. Hand-selected for their beauty and longevity, these arrangements are the perfect way to show you care. P.S. We always love to see how you style your blooms - tag us @wildposy_!
• •Fresh Flowers in Secret Harbour | Wild Posy | Order Online for Same-Day Delivery | Your Local Florist with a Personal Touch