Brand Tone

Passionate, Educational, Artistic, Eco-conscious, Approachable, Whimsical yet Realistic

Brand Values

• •Wildlife Conservation
• •Art as Advocacy
• •Education & Awareness
• •Quality & Craftsmanship
• •Sustainability
• •Connection with Nature

Best Practices

• •Always Circle Back to "Why": Ensure copy, whether for a product, social media, or email, connects back to the core mission of wildlife conservation and art as advocacy. Let passion and purpose shine through.
• •Educate, Don't Just Sell: Weave in interesting wildlife facts, conservation notes, or insights into the artistic process. This reinforces the educational value and positions the brand as a knowledgeable, passionate resource.
• •Use "We" and Personal Stories: Foster a sense of community and connection by using inclusive language. Share the artist's inspiration or behind-the-scenes glimpses to maintain an approachable and personal feel, as Sammy already does effectively on TikTok.
• •Highlight Eco-Conscious Choices: Whenever applicable, mention sustainable materials, ethical sourcing, or the donation aspect. This reinforces the brand's commitment to being eco-conscious and responsible.
• •Maintain a Visual-Verbal Harmony: Ensure the language used in copy complements the whimsical, vibrant, yet realistic style of the artwork. Words should evoke the same sense of wonder and appreciation for nature that the art does.

Social Perception

Positive & Appreciative, Mission-Driven, Artistically Talented, Engaged Community (TikTok)

Copy Examples

• •Immerse yourself in the vibrant spirit of the wild with our 'Majestic Wolf' watercolor print. Captured with passion by artist Sammy, each brushstroke tells a story of resilience and beauty. More than just art, this piece is a pledge – a portion of your purchase directly supports wolf conservation efforts. Bring nature's masterpiece into your home and help protect it for generations to come. Printed on archival, eco-friendly paper because we love our planet as much as its creatures.
• •Did you know the [Specific Animal] is facing new challenges from [Specific Threat]? 💔 Our latest watercolor piece (swipe to see the magic!) aims to shed light on their story. Art has the power to spark change! ✨ Learn more about how we can help these incredible animals on our blog (link in bio!) and remember, every purchase helps us give back! #WildlifeConservation #ArtForChange #EcoFriendlyArt #WildPlanetCreations #ProtectOurPlanet
• •Hey Wildlife Warriors! 🌿 This month, we're diving deep into the world of marine conservation. Discover the incredible journey of sea turtles (and meet our newest turtle-y awesome sticker design!). Artist Sammy shares her inspiration and a few simple ways we can all make a difference for our ocean friends. Plus, get a sneak peek at our upcoming eco-friendly ornament collection – perfect for a conscious holiday season!
• •At Wild Planet Creations, our hearts beat for the wild. Founded by artist and ecologist Sammy, we pour our passion for nature into every watercolor stroke and handcrafted piece. We believe art isn't just something beautiful to look at – it's a voice for the voiceless, a way to connect, and a call to action. Join us on our mission to celebrate and conserve the incredible biodiversity of our planet, one creation at a time.
• •Art That Makes a Difference. ✨ Shop our wildlife-inspired collections and support global conservation. Eco-friendly, artist-driven, and passionately crafted. Wear your love for the wild!