Brand Tone

aspirational, welcoming, and focused on quality and soulfulness

Brand Values

• •Quality and Craftsmanship
• •Creativity and Uniqueness
• •Customer Experience
• •Soulfulness/Emotional Connection

Best Practices

• •Emphasize the "Why": Always circle back to the idea of clothing that "feeds the soul" and offers an "escape." Connect products to this core emotional benefit.
• •Use Evocative Language: Employ words that suggest quality, creativity, beauty, and a sense of discovery (e.g., "curated," "handpicked," "artisan," "inspired," "treasure").
• •Maintain a Welcoming and Inclusive Voice: Even while highlighting designer items, ensure the overall tone feels approachable and inviting, reflecting the idea of being "welcomed to explore."
• •Tell Stories: Share the narratives behind the designers or the inspiration for certain pieces, aligning with the "News" section's approach. This adds depth and reinforces the value of uniqueness.
• •Focus on Sensorial Details: When describing products, highlight the "beautiful fabrics" and the "wearability," appealing to the senses and the practical aspect of quality.

Social Perception

higher-end, unique, and potentially bohemian or artistic clothing

Copy Examples

• •Discover pieces that don't just adorn your body, but speak to your soul. Explore the new collection at Wild Paisley.
• •Crafted with care, designed to inspire. Find timeless quality and unique style in every stitch. Visit Wild Paisley.
• •Your escape into a world of beautiful fabrics and creative design awaits. Step into Wild Paisley and let your style tell your story.
• •More than just a dress, it's a feeling. Experience the delight of [Designer Brand Name], now at Wild Paisley.
• •Where artistry meets wearability. Curated collections for the woman who cherishes both. That's the Wild Paisley promise.