Brand Tone

Artisanal and Down-to-Earth, Authentic, Passionate, Knowledgeable, Direct, Confident

Brand Values

• •Commitment to Natural & High-Quality Ingredients
• •Handcrafted, Small-Batch Quality
• •Unique, Bold Scent Profiles
• •Eco-Consciousness
• •Authenticity and Passion

Best Practices

• •Lead with Passion, Follow with Facts: Start with the "why"—the love for ingredients and the craft. Then, support it with the "what"—the high-quality, organic, and exotic ingredients you use.
• •Embrace the "Darker Side": Don't shy away from what makes the brand unique. Use descriptive and evocative words like "deep," "rich," "complex," "musk," and "earthy" to own the unique scent profiles.
• •Tell the Founder's Story: Continuously weave elements of the founder's journey into copy. It builds authenticity and connects with customers who are tired of faceless corporations. Phrases like "born from a personal quest" or "from my hands to yours" reinforce this.
• •Highlight the "No Skimping" Philosophy: Explicitly contrast the brand's methods with mass-market products. Mention the generous use of premium ingredients and the complexity of the ingredient lists as a key benefit for the customer.
• •Speak Directly to the "Tribe": Use inclusive, down-to-earth language like "my peeps" or "I got your back" to create a sense of community. Address the specific customer who is looking for something different—the person who appreciates quality, nature, and authenticity.

Social Perception

Perceived as a source of high-quality, natural skincare for eco-conscious consumers who value small businesses, unique scents, and authenticity. Fosters trust and loyalty through direct founder connection due to limited external presence.

Copy Examples

• •Engineered by nature, perfected in the mountains. Our soap isn't just about cleansing; it's an experience. We pack every bar with a potent blend of natural clays, wild-harvested herbs, and exotic butters. The result? A rich, lasting lather that cleanses without stripping your skin and leaves behind a deep, complex scent that lingers. This isn't your average soap. This is your new ritual.
• •Scents with a soul. Soaps with a purpose. Handcrafted in the Pacific Northwest for those who walk their own path. We use only real, natural ingredients because we believe your skin deserves nothing less.
• •It started with a search for something real—a scent that didn't just smell good but felt right. When the market came up short, we went to the source: nature. Wild Opal is built on a passion for rich butters, potent herbs, and the science of scent. We make products for the person who loves their feet in the dirt and quality on their skin.
• •This Isn't Your Grandmother's Rose Petal Soap. Tired of the same old florals and powders? We were too. That's why we specialize in darker, richer, more complex scents. Think musk, patchouli, and deep woods—all crafted from pure essential oils to be bold yet balanced. Explore our collection and find a scent that's finally yours.
• •Small batches, big impact. Each bar of our soap is handcrafted in our mountain workshop, ensuring we never skimp on the good stuff. We're talking natural clays, organic oils, and wild herbs. It’s quality you can feel. #HandmadeSoap #NaturalSkincare #SmallBatch #PNWMade