Brand Tone

authentic, crafty, and nature-inspired

Brand Values

• •Handmade Quality
• •Nature Inspired
• •Made in the USA
• •Customer Delight
• •Support for Small Businesses
• •Personalization and Customization

Best Practices

• •Emphasize "Handmade" and "Artisan": Consistently use words that highlight the handcrafted nature of the products.
• •Incorporate Nature-Inspired Language: Use descriptive words that evoke the outdoors, wilderness, and natural materials (e.g., "rustic," "earthy," "forest," "mountain").
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend, keeping the language warm and inviting. Encourage interaction and custom orders.
• •Showcase the "Made in the USA" Aspect: Proudly mention that the products are made in Mantua, Utah, appealing to customers who value locally made goods.
• •Tell the Story: Share the passion behind the brand – the husband and wife team, the process of dreaming up and creating new designs. This adds authenticity and a personal touch.

Social Perception

Positive customer feedback, gift appeal, and an active social media presence.

Copy Examples

• •Bring the untamed beauty of the north into your home. Our handcrafted charcuterie boards are more than just serving pieces; they're a piece of the wild, made with love in Utah.
• •Dreamed up and handmade by us, for you. Discover unique, laser-cut earrings and personalized gifts that tell your story. What can we create for you today?
• •From our hands to your home. Each Wild North Design piece is a testament to quality craftsmanship and a deep love for natural materials. Shop small, dream wild.
• •Capture the essence of wild places with our custom wood and resin art. Perfect for gifting, or for adding a touch of nature's artistry to your own space.
• •Adventure awaits, even in the details. Our nature-inspired air fresheners and candles are handcrafted to bring the spirit of the outdoors, indoors. Made in the USA.