Brand Tone

inspirational, serene, and mindful

Brand Values

• •Mindfulness and Intentionality
• •Quality and Durability
• •Ethical and Responsible Sourcing
• •Handcrafted and American Made
• •Positivity and Connection

Best Practices

• •Always start with the "why" behind the piece. Use words like "intention," "love," "story," and "good vibes" to maintain the serene and inspirational tone.
• •Consistently mention that the jewelry is "handcrafted," "hand-assembled," or made in their "California studio." This reinforces the value of craftsmanship over mass production.
• •Integrate mentions of "ethically sourced," "recycled materials," and being "Made in the USA" into posts and descriptions. This shouldn't feel like a checklist but a natural part of the brand's identity.
• •Employ words that evoke a sense of calm, nature, and magic. Terms like "adornment," "talisman," "sparkle," "magic," and "soul" align perfectly with the established tone.
• •Frame all communication with positivity. The goal is to uplift and inspire. Address the community as a "family" or "tribe" to foster a sense of belonging and connection.

Social Perception

overwhelmingly positive. Customers frequently praise the quality, beauty, and craftsmanship of the jewelry. The brand is often lauded as a "Top shop for gifts" and is perceived as a trustworthy, high-quality, and mission-driven brand that delivers on its promises of beautiful, meaningful jewelry.

Copy Examples

• •Embrace new beginnings. ✨ Our handcrafted Moonstone Necklace is more than just an adornment; it's a daily reminder to trust your intuition and welcome the flow of life. Each stone is chosen with intention, to bring a little piece of magic to your everyday. #WildMoonstone #LiveWithIntent #MoonstoneMagic
• •Jewelry that feels as good as it looks. At Wild Moonstone, we believe in beauty with integrity. That's why each piece is handcrafted in our California studio using ethically sourced materials and shipped in 100% recycled packaging. Wear your values. #EthicalJewelry #MadeInUSA #SustainableStyle
• •From your morning yoga to your evening out. Our jewelry is designed for your life. Minimalist, durable, and teeming with soul, each piece is made to be worn and cherished, year after year. Discover your new everyday favorite. #EverydayJewelry #MinimalistStyle #MadeToLast
• •It all started with a passion for nature and a desire to create with intention. Hi, I'm Denise, founder of Wild Moonstone. Every piece you see is a piece of my story—a celebration of nature, crafted with love and good vibes. Thank you for being a part of our journey. 🙏 #WildMoonstoneFamily #FounderStory #SpreadGoodVibes
• •Your story, told in gold. Our Delicate Initial Necklace is a simple yet sweet way to carry what's meaningful to you. Handcrafted with love and designed to last, it's a timeless piece for you or a thoughtful gift for someone special. Live with intent, wear your story. #PersonalizedJewelry #TellYourStory #WildMoonstone