Brand Tone

Inspiring, Educational, Calm, Purposeful, Natural, Authentic

Brand Values

• •Sustainability
• •Minimalism
• •Connection with Nature
• •Intentional Living
• •Quality & Beauty
• •Action & Empowerment

Best Practices

• •Define and Document Your Core Message & Values
• •Speak to Your Ideal Client’s Aspirations
• •Embrace Storytelling
• •Maintain Consistency Across All Platforms
• •Use Authentic, Natural Language

Social Perception

Eco-conscious, authentic, and mission-driven. Historically positive as a zero-waste store, but currently mixed/unclear as a landscape design studio.

Copy Examples

• •Reawaken Your Wild. Create a Thriving California Native Garden. Imagine an outdoor space teeming with life, beauty, and the serene hum of nature. At Wild Minimalist, we design sustainable landscapes that connect you to the wild, right outside your door. Let's cultivate your haven. Schedule Your Consultation.
• •Transform your yard into a vibrant ecosystem. 🌿 Our latest project in San Rafael showcases the beauty and resilience of drought-tolerant native plants. Less water, more life. More joy. #WildMinimalistDesign #NativeGardens #SustainableLandscaping #OutdoorSanctuary
• •Beyond aesthetics, we design with purpose. Wild Minimalist gardens are crafted to conserve water, support local wildlife, and provide a peaceful retreat from the everyday. Discover the harmony of minimalist, eco-conscious landscaping.
• •Your Garden, Reimagined: Sustainable Beauty Awaits. Tired of a thirsty lawn? Discover how native plants can bring effortless beauty and biodiversity to your space, all while simplifying your life. Lily Cameron shares her top tips inspired by her book, "Simply Sustainable."
• •🌿 Wild Minimalist: Designing joyful, sustainable California native gardens. Connecting you with nature, beautifully and mindfully. Led by @lily_cameron, author of 'Simply Sustainable'. Explore our work 👇 [Link to Landscape Design Portfolio/Website]