Brand Tone

Whimsical, Passionate, and Community-Centric

Brand Values

• •Craftsmanship and Quality
• •Passion for Fandom
• •Creativity and Personality
• •Joy and Wonder
• •Authenticity

Best Practices

• •Embrace Storytelling: Every product has a story. Frame descriptions not just around features (e.g., "plush pillow") but around the experience it enables ("a companion for your reading adventure"). Use the founder's journey as a core narrative.
• •Use Niche-Specific Language: Continue using terms familiar to TTRPG players and fantasy readers (e.g., "loot," "quest," "roll for initiative," "mana," "epic adventure," "fandom"). This builds rapport and shows authenticity.
• •Lead with Passion, Follow with Quality: Start copy by tapping into the emotional, passionate reason for the product's existence (e.g., "For the love of fantasy..."). Then, support it with details about the high-quality materials and craftsmanship.
• •Highlight the "Handmade" and "Small Business" Aspect: Customers in this niche value supporting creators. Emphasize that items are handmade, often in collaboration with family. This justifies a premium price and builds a loyal following.
• •Focus on the "Why," Not Just the "What": Instead of just selling a "dice bag," sell "a personality-filled home for your lucky dice." Instead of a "pillow," sell "a magical companion that makes reading more comfortable." The copy should always connect the product to the feeling of joy, wonder, and belonging it creates for the user.

Social Perception

Wild Magic Wonders is perceived as a high-quality, trustworthy artisan brand within a specific niche. Customers see it as a small business run by a passionate creator, not a faceless corporation. The perception is that the products are unique, thoughtfully designed, and worth the price, which is often higher than mass-produced alternatives. The brand is seen as a beloved part of the 'bookish' and TTRPG communities. The sold-out status of flagship products like the Bookwyrm Reading Pillow indicates high demand and a positive reputation.

Copy Examples

• •Roll for Comfort. Your quests are long and your nights are longer. Rest your weary adventurer's head on our new D20 Plush Pillows. Handcrafted for critical comfort and +5 to coziness. Available now in Royal Blue and Dark Grey. Link in bio to add one to your loot pile!
• •Your Reading Adventure's New Best Friend. Meet the Bookwyrm, the companion every book lover has dreamed of. Designed to hold your book at the perfect angle, this weighted, plush dragon lets you dive into magical worlds for hours without the strain. More than a pillow, it’s a guardian for your stories. Pre-order yours and bring a little magic home.
• •They say most gaming gear is boring... We said, "Hold my mana potion." At Wild Magic Wonders, we believe your accessories should be as epic as your adventures. Every stitch is part of the story. What will yours be? #dnd #ttrpg #smallbusiness #handmademagic
• •The Perfect Gift for the Nerd in Your Life. This holiday season, give the gift of wonder. From enchanted reading pillows to magical dice bags, find a unique, handcrafted treasure that speaks to their favorite fandom. Shop our bookish and nerdy gift guide today.
• •Peel-and-Stick Magic. Add a touch of whimsy to your laptop, notebook, or campaign journal! Our high-quality vinyl stickers are designed for adventurers, readers, and dreamers. Each one is a tiny piece of art, ready to make your everyday items a little more magical.