Brand Tone

Informative & Educational, Trustworthy & Authentic, Nurturing & Health-Conscious, Approachable & Friendly, Passionate & Principled

Brand Values

• •Health & Nutrition
• •Quality & Purity
• •Transparency & Integrity
• •Family & Community
• •Sustainability & Ethical Sourcing
• •Customer Connection

Best Practices

• •Develop a Brand Voice & Tone Guide: Document the key attributes of your brand voice (e.g., "Nurturing," "Informative," "Trustworthy") and provide examples of "do's and don'ts" for tone in different contexts (e.g., social media, product descriptions, customer service). This ensures everyone creating content is aligned.
• •Prioritize "Nourishing" and "Wholesome" Language: Consistently use words and phrases that evoke health, natural purity, and care (e.g., "nourish," "wholesome," "pure," "minimally processed," "naturally," "vitality").
• •Be Informative and Transparent: Back up claims with facts. If a product is organic, specify USDA certified. If it's Fair Trade, highlight that. Explain processes like "cold-pressed" or "minimally processed" to educate consumers about the benefits.
• •Maintain a Friendly and Approachable Demeanor: Especially in social media and customer interactions, use a warm, welcoming, and helpful tone. Ask questions to engage the community and respond thoughtfully.
• •Emphasize Values Consistently: Weave brand values (family, quality, health, sustainability) into storytelling across all platforms. For instance, share stories about sourcing, the family behind the brand, or the benefits customers experience. This reinforces authenticity and builds a deeper connection.

Social Perception

Trusted Source for Organic Products, High-Quality Ingredients, Commitment to Health and Wellness, Positive (though sometimes Price-Sensitive)

Copy Examples

• •Nourish your day, the Wildly Organic way! ✨ Our raw, cold-pressed Coconut Oil isn't just an ingredient; it's a commitment to purity and vitality. Packed with goodness and minimally processed to keep its natural benefits intact. How do you love to use it? Share your tips below! #WildlyOrganic #PureGoodness #HealthyLiving #CoconutOilLove
• •For Over 20 Years: Your Family's Trusted Source for Authentic, Minimally Processed Organic Foods. At Wildly Organic, we believe that what you eat should be a source of health and joy. That's why we're dedicated to bringing you nature's best, responsibly sourced and crafted with care. Taste the difference dedication makes. [Shop Our Story]
• •Looking for a healthy snack that doesn’t compromise on taste? 🌰🍫 Try our delicious No-Bake Energy Bites featuring Wildly Organic Cacao Nibs and Almond Flour! Packed with nutrients to fuel your busiest days. Get the simple recipe on our blog and discover how delicious 'healthy' can truly be! [Link to Blog] #WildlyWholesome #OrganicRecipes #SnackSmart
• •Unlock a richer, deeper chocolate experience with Wildly Organic Fermented Cacao Powder. Unlike dutched cocoa, our cacao is non-alkalized and minimally processed, preserving its natural antioxidants and complex flavors. Perfect for baking, smoothies, or crafting your own guilt-free hot chocolate. Fuel your body with ingredients you can trust, sourced with care for a truly 'wildly' wonderful taste. #FairTradeCacao #RealIngredients #EatWildlyWell
• •Discover the secret to vibrant health: food as close to its natural state as possible. 🌱 At Wildly Organic, we're passionate about minimally processed, nutrient-rich ingredients like our versatile Goji Berries or protein-packed Quinoa. Explore our boards for inspiring recipes and tips to help you live a wildly healthy life! #OrganicLifestyle #EatClean #WildlyInspired #PantryStaples