Brand Tone

irreverent, sarcastic, and darkly humorous. It is confrontational yet relatable, using wit and satire to comment on social and political topics. The language is informal, direct, and unapologetically bold, designed to resonate with an audience that appreciates straightforward and unfiltered humor.

Brand Values

• •Freedom of Expression
• •Humor as a Coping Mechanism
• •Authenticity
• •Community

Best Practices

• •Embrace the "Offensive" but Avoid Malice: The humor should be provocative and satirical, not genuinely hateful or discriminatory. The goal is to be wildly offensive, not willfully cruel. The line is fine, but it’s crucial for brand integrity.
• •Stay Direct and Punchy: Use short sentences, active voice, and minimal fluff. The copy should be as direct and unapologetic as the slogans on the products. Get straight to the joke or the point.
• •Understand the Audience's Nuances: The copy should speak the language of its niche audience. This includes referencing shared cultural frustrations, internet subcultures, and a general sense of cynical optimism.
• •Turn Product Features into Lifestyle Benefits: Don't just sell a t-shirt; sell a statement. Frame the products as tools for self-expression, conversation starters, or a way to find humor in the mundane. The "Powered by Anxiety" mug isn't just a mug; it's a badge of honor for the perpetually stressed.
• •Maintain Consistency Across All Channels: The voice used in an Instagram caption should be the same voice used in an email subject line and on the website's FAQ page. Create a simple brand voice guide that outlines key "do's and don'ts" to ensure every piece of copy sounds like it comes from Wildly Offensive.

Social Perception

Wildly Offensive is perceived by its target audience as a bold, funny, and relatable brand. Customers see it as a source of products that reflect their own wit and personality. The "offensiveness" is the key appeal, signaling a departure from mainstream, sanitized consumer culture. To the general public outside its niche, the name and products could be seen as genuinely offensive, but this perception is not shared by its loyal customer base, who understand and embrace the brand's satirical intent. The brand thrives within a self-selected community that gets the joke.

Copy Examples

• •Your boss is watching. Your landlord is calling. The world is on fire. Wear your feelings. Tag a coworker who needs this.
• •New Ways to Disappoint Your Parents.
• •Some people run on caffeine. You run on a relentless, heart-pounding stream of worst-case scenarios. At least now you have the right mug for it. Holds coffee, tea, or the tears of your enemies. Dishwasher safe, because you have enough to worry about.
• •Your search for socially unacceptable apparel is over.
• •What's more offensive? A) Our new t-shirt collection or B) Pineapple on pizza. VOTE NOW. Let's settle this.