Brand Tone

Adventurous, authentic, and slightly rebellious, complemented by a friendly and approachable voice.

Brand Values

• •Individuality and Boldness
• •Authenticity and Craftsmanship
• •Adventure and Freedom
• •Appreciation for Western Culture

Best Practices

• •Embrace Storytelling: Continuously weave the brand's origin story and the founders' adventurous spirit into your copy. This reinforces authenticity and connects with customers on a personal level.
• •Use Adventurous and Evocative Language: Employ words that evoke feelings of freedom, rebellion, and exploration. Terms like "maverick," "trailblazer," "untamed," and "journey" will resonate with your target audience.
• •Highlight Craftsmanship and Quality: Emphasize that the products are well-made and born from a passion for the craft. This justifies the premium nature of the items and builds trust.
• •Focus on Individuality: Frame the product not just as an accessory, but as a tool for self-expression. Encourage customers to see their purchase as a reflection of their unique personality.
• •Maintain a Confident and Slightly Rebellious Voice: The tone should be self-assured and challenge the conventional. Avoid overly formal or corporate language. The voice should feel like it belongs to someone who is independent and charts their own course.

Social Perception

Wild Loop is perceived as a purveyor of high-quality, unique, and stylish bolo ties. Customers praise the craftsmanship and beauty. The brand is seen as a small business with a genuine passion for its craft, resonating with consumers seeking authentic items.

Copy Examples

• •Headline: Don't Just Follow the Herd. Lead It. Body: Your style is your own. Our bolo ties are crafted for the individual, the adventurer, the one who isn't afraid to stand out. Find the piece that speaks to you. #WildLoop
• •Headline: For the Modern-Day Maverick. Body: Inspired by the wild spirit of the West and crafted for today's trailblazer. Each Wild Loop bolo is a testament to quality and a nod to the untamed. Wear your story. #BeBold
• •Headline: From a Road Trip to a Brand. Body: Wild Loop wasn't born in a boardroom. It started on the open road, fueled by adventure and a love for Western culture. Every tie we make carries a piece of that journey. #TheWildLoopStory
• •Headline: More Than a Tie. It's a Statement. Body: In a world of conformity, choose to be different. Our bolo ties are for those who write their own rules and forge their own paths. What will yours say about you? #Individuality
• •Headline: The Finishing Touch You Didn't Know You Were Missing. Body: Elevate your look with a piece that's as unique as you are. Handcrafted with care, our bolo ties add a touch of authentic Western flair to any outfit. #CraftedForYou