Brand Tone

Professional yet Approachable, Creative & Modern, Helpful & Informative, Enthusiastic & Passionate, Results-Oriented

Brand Values

• •Client-Centricity
• •Expertise & Knowledge Sharing
• •Creativity & Innovation
• •Results-Driven
• •Transparency/Authenticity

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone, language style (e.g., use of jargon, humor, formality), and personality traits. Share this with everyone creating content.
• •Know Your Audience: Tailor the tone slightly for different platforms (e.g., more informal on TikTok, professional on LinkedIn/website) but ensure the core personality remains consistent. Understand what resonates with your target clients.
• •Use "We" and "You" Language: Emphasize partnership and a client-focused approach by using collaborative language ("We help you," "Let's achieve your goals") rather than overly corporate or distant phrasing.
• •Show, Don't Just Tell: Instead of just saying you're "creative" or "results-driven," demonstrate these qualities through case studies, visually appealing content, and by sharing tangible results or valuable insights.
• •Review and Refine: Regularly audit your content across all channels to ensure it aligns with the defined brand tone. Solicit feedback and be open to evolving the voice as the brand grows, but always with intention.

Social Perception

Clients likely perceive Wild Lemon as a knowledgeable and creative partner in digital marketing. The emphasis on being an "extension of your team" fosters a perception of collaboration and support. The variety of content across platforms suggests an adaptable agency that understands different communication styles.

Copy Examples

• •Headline: Is Your Brand Getting Lost in the Digital Noise? Body: Let Wild Lemon craft a bespoke digital marketing strategy that cuts through the clutter and connects you with your ideal audience. We’re not just an agency; we’re your growth partners. Let's make some noise together! #DigitalMarketing #BrandStrategy #WildLemonUK
• •Headline: Squeeze Every Drop of Potential from Your Social Media. Body: At Wild Lemon, we transform your social channels into powerful conversion tools. From engaging content to targeted campaigns, we’ll help you build a thriving online community. Ready for zesty results? #SocialMediaMarketing #ContentCreation #MarketingExperts
• •Headline: Stop Dreaming About Page One, Start Ranking There. Body: Unlock your website's true potential with Wild Lemon's SEO expertise. We dive deep into data-driven strategies to boost your visibility and drive organic traffic that converts. Get found by the customers who matter. #SEO #SearchEngineOptimization #DigitalGrowth
• •Headline: Your Brand Story, Beautifully Told. Body: Wild Lemon offers comprehensive branding and web design services that capture your essence and captivate your audience. From stunning visuals to seamless user experience, we build brands that resonate and websites that work. Let's create something unforgettable. #Branding #WebDesign #CreativeAgency
• •Headline: Don't Just Spend on Ads, Invest in Results. Body: Maximize your ROI with Wild Lemon's expert paid advertising campaigns. We meticulously plan, execute, and optimize your ads across platforms to ensure every penny delivers measurable impact. It’s time for your budget to work smarter. #PaidAdvertising #PPC #MarketingROI