Brand Tone

Friendly & Approachable, Helpful & Customer-Oriented, Enthusiastic & Passionate, Down-to-Earth & Authentic, Occasionally Playful/Witty, Professional (in wholesale context)

Brand Values

• •Sustainability & Eco-Consciousness
• •Quality Craftsmanship
• •Customization & Personalization
• •Customer Connection & Satisfaction
• •Supporting Small & Local
• •Joy & Memory-Making

Best Practices

• •Embrace "Style + Sustainability": Ensure that both the aesthetic appeal and the eco-friendly aspect are woven into product descriptions and brand messaging. Let the passion for both shine through.
• •Keep it Friendly and Approachable: Use conversational language. Address the customer directly (e.g., "your customers," "Let's create something memorable"). Maintain the helpful, can-do attitude that Teresa is praised for.
• •Highlight the "Handmade & Local" Feel: Emphasize that products are crafted in Bend, Oregon, by a woman-owned small business. This builds authenticity and connection.
• •Focus on Connection & Memory-Making: For products like s'more sticks or custom gifts, frame the copy around the experiences and memories they help create.
• •Be Clear and Trustworthy (especially for B2B): While friendly, ensure that information for wholesale clients is straightforward, detailing the easy ordering process, design help, and quality commitment. Consistently mention "free design help and free proofs."

Social Perception

Highly Positive, Trusted & Reliable, Unique & Creative, Associated with Quality & Care, Eco-Friendly Champion

Copy Examples

• •Instagram Post (Showcasing new custom wood stickers): Say goodbye to boring branding! 👋 Our new custom wood stickers are here to add a touch of nature-inspired charm to your biz. Sustainably sourced and lovingly laser-engraved right here in Bend, OR. What will yours say? DM us your ideas – let’s create something awesome together! #WildLarchCreative #EcoFriendlySwag #CustomStickers #MadeInBend #SustainableStyle
• •Website Homepage Banner (Targeting wholesale): Your Brand Deserves More Than Ordinary. ✨ Discover unique, eco-friendly souvenirs your customers will treasure. From custom s'more sticks to engraved wood magnets, let's craft memorable keepsakes that tell your story. Get started with a free design proof today! [Button: Let's Create Something Memorable]
• •Product Description (For Custom S'more Sticks): Gather 'round the campfire and make some memories! 🔥 Our personalized s'more sticks aren't just for roasting marshmallows – they're about sparking joy and connection. Crafted from sustainable materials and engraved with your special message, logo, or witty pun. Perfect for weddings, corporate retreats, or simply making your family campouts extra special. Eco-friendly, fun, and unforgettable! #SmoreLove #CustomGifts #WildLarchAdventures
• •Email to a Potential Wholesale Client: Hi [Client Name], Looking for standout souvenirs that align with your eco-conscious values? At Wild Larch Creative, we specialize in crafting beautiful, sustainable wooden keepsakes – from s'more sticks to ornaments – that your guests will love. We’d be thrilled to help you design something unique for [Client's Business/Event]. How about a quick chat next week? Best, Teresa.
• •TikTok Video Caption (Short, engaging, for a new ornament design): New Bend-inspired ornament just dropped! 😍🌲 Perfect slice of Oregon charm, sustainably made, of course! Grab yours or get custom designs for your shop! Link in bio! #WildLarchCreative #BendOregon #ShopLocal #EcoFriendlyDecor #CustomOrnaments