Brand Tone

aspirational, rugged, trustworthy, empowering, friendly, approachable, and professional

Brand Values

• •Nature and Sustainability
• •Efficacy and Performance
• •Protection and Preparedness
• •Quality and Cleanliness

Best Practices

• •Lead with the "Why": Always connect the product back to the core values of protection, nature, and adventure. Start with the benefit to the consumer's lifestyle, not just the product features.
• •Use Active, Empowering Language: Employ verbs and phrasing that inspire confidence and action. Words like "conquer," "explore," "trust," and "protect" align well with the brand's tone.
• •Maintain a Rugged yet Refined Voice: The tone should be tough and resilient, but also clean and sophisticated, mirroring the products themselves. Avoid overly technical jargon, but don't be afraid to highlight the quality of the ingredients.
• •Show, Don't Just Tell: Utilize storytelling and vivid imagery in your copy. Instead of just saying a product is effective, describe a scenario where it saves the day (e.g., a long hike, a day of yard work).
• •Be Authentic and Transparent: Continue to be open about the ingredients, sourcing, and the testing process. This builds trust and reinforces the brand's commitment to quality and integrity.

Social Perception

The public perception of Wildland Protection appears positive, aligning with the brand's intended image. They are seen as a reliable provider of specialized skincare for outdoor enthusiasts and professionals who work in demanding environments. The association with firefighters lends significant credibility and reinforces the perception of the products' toughness and effectiveness. The emphasis on natural ingredients and sustainability likely appeals to an environmentally conscious consumer base.

Copy Examples

• •Don't let the wild dictate your limits. Our Poison Oak & Ivy Relief Scrub is your first line of defense against the elements. Made with nature's best, for nature's worst. Adventure on.
• •From the trail to the treadmill, your skin faces a daily battle. Arm it with Wildland Protection's Face & Body Cleansing Wipes. Clean, refreshed, and ready for what's next. Your adventure awaits, even in the city.
• •Trusted by those who run toward the fire. Wildland Protection is proud to be the choice of firefighters across California. If it works for them, it'll work for you. Stay protected.
• •Protect your skin and the planet. Our products are crafted with sustainably sourced, all-natural ingredients because we believe in leaving the world a better place than we found it. That's the Wildland way.
• •Adventures are better together. Our Pet Wipes safely remove dirt, grime, and poison oak oils from your furry friend's coat. Because every member of the pack deserves to explore freely.